I talk to the powerhouse, Rachel Lambo, CEO of Sade Baron, who honed in on her professional skills in marketing and design to translate her mother’s vision into a coveted brand. Rachel, a BeautyUnited mentee and BrainTrust Founders Studio member shares her magical relationship with her mother, Sade, and the balance they’ve found as co-founders of their line of clean and efficacious products. Rachel and Sade’s bootstrapping and direct-to-consumer approach allowed them to gain expertise in production, procurement, responsive marketing, and the value proposition of their brand.

You will be floored by Rachel’s transparency in defining all of the roles she played in the company and the leaning into their complementary skill sets before she and her cofounder mom strategically expanded to retail.  Their story is a touching one of resilience and perseverance while acknowledging the heavy obstacles of racism, ageism, and classism. This is our first two-part conversation. Tune in on Sunday to listen to Part 1 with Rachel Lambo!

Also special shout out to Rachel’s favorite brand @thekendallmiles!See omnystudio.com/listener for privacy information.