Ivan Katz, founder of Great Lakes Landscape Design, near Detroit, Michigan, shares his experiences in the landscaping industry, including overcoming embezzlement and a major accident.

His firm will hit close to 10M in 2024.

He emphasizes the importance of trust, loyalty, and investing in employees.

Katz also discusses the value of customer service and the impact of his personal mission on his business. The conversation covers topics such as financial management, employee development, and creating a positive work environment.

Ivan Katz discusses how his approach to business has changed over the years and the challenges he faces in pulling himself out of sales. He shares his experience of hiring a sales manager and the importance of refining processes and production rates. Ivan also talks about the need to hire salespeople who can build enduring relationships, especially in the commercial sales sector. He emphasizes the value of having a coach and being part of a peer group for learning and accountability.