Back in 2005, launching was a game of one-hit wonders – build a product, launch it once… and then start again with something new.

The idea of relaunching the same offer was pretty much unheard of… as ridiculous as a studio re-releasing the same movie over and over.

So when I wrapped up my first launch for Product Launch Formula (PLF) – and it brought in $600k in 7 days – I assumed that was it for PLF.

Time to chase the next "big thing". Or so I thought…

Fast forward a few months… and I'm at a conference, thinking about what to launch next, when someone approaches me and says something I wasn't expecting…

Then another person comes up to me. And another…

About a dozen people approached me at that conference. And what they said didn't just change the way I thought about launching…

… they saved me from scrapping the offer that would become the foundation of my entire $100MM business.

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Hear more from Jeff Walker on…

YouTube: http://www.youtube.com/@productlaunch

Instagram: https://www.instagram.com/jeffwalkerco

Threads: https://www.threads.net/@jeffwalkerco

Resources Referenced in the episode:

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