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I can look at someone's content for 60 seconds and tell you exactly what objections they're getting on sales calls. "I need to think about it." "I've been burned before." "I can't afford it right now." What most people don't understand is that objection handling is not a sales problem. It's a marketing problem. When someone gets on a call with you and hits you with these objections, that didn't start on the call. That started with something missing in your content. In this episode, I'm walking you through exactly what I see when I'm auditing someone's content, the patterns that predict which objections they're getting, and how to fix it so people show up to calls pre-sold instead of full of doubt.