Running With Wolves

September was one of the most chaotic months of the year. There was nonstop travel, a packed schedule and every sales objection under the sun. It still turned into the highest sales month of the year to date, without Savannah taking a single sales call.

In this episode of Running With Wolves, Savannah does something she has never done before and breaks down her own marketing strategy. She walks through exactly what she posted, why she posted it and how each piece moved buyers from first scroll to purchase. Marketing that gets views is very different from marketing that makes someone ready to buy, and this episode shows you that difference in action.

Here's what this episode covers:

• Why judging every post on "did this make a sale?" misses how people actually buy
• How "if it's a pattern, it's a problem" turns repeated sales objections into marketing prompts
• What a sales call looks like when your marketing has already pre-sold the lead
• The post with only 3,000 views that brought in over $500K in consulting leads
• How to audit your objections and your last three highest sales months to find what's really driving revenue

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

marketing strategy, highest sales month, sales objections, buyer's journey, content that converts, marketing that sells, objection handling, service based business, Savannah Jordan

Nine out of ten Americans say they absolutely need hope. St. Jude Children's Research Hospital did not assume that. They commissioned a study to prove it. In this episode, Samantha Maltin, chief marketing and brand officer of ALSAC, joins Savannah on the St. Jude campus to break down the Hope Imperative, what it revealed about how people move from awareness to action, and why the same principles that drive donations apply directly to every business trying to convert an audience.

In this episode:

• Why St. Jude commissioned the Hope Imperative study and what it says about the state of hope in America
• How hope is made up of small, repeatable actions and why that changes the way you think about content
• The three goals that drive every marketing decision at St. Jude: trusted, loved, and relevant
• What the creator economy means for brands right now and why younger generations trust people before they trust brands
• How St. Jude tells authentic patient stories under hospital regulations without ever staging or scripting a single moment

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Hope Imperative, St. Jude marketing, nonprofit marketing, brand strategy, female CMO, marketing leadership, content that converts, emotional marketing, female founder, organic marketing 2026

She is six months pregnant, opening her sixth studio location and managing a 70-person team. And she is only executing about half of the marketing strategy Savannah gave her. In this episode of Running With Wolves, Savannah breaks down the full case study of her fitness studio client in San Diego, who sent one push notification and made 1,000 sales in 24 hours, then made 100,000 dollars in founding memberships for a studio that had not even opened yet.

Here's what this episode covers:

• Why a studio with tens of thousands of email subscribers, SMS contacts and a solid social following was not making nearly the money it should have been
• The market research that revealed her audience was mostly women who had not worked out consistently in years, and how that changed everything about how they marketed
• The light bulb moment content, UVP content and founder forward marketing that took her reach from flat to flying
• Why most of her sales came from Instagram, not email or SMS, and what that tells every founder about writing off platforms they think are dead

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

fitness studio marketing, client case study, push notification marketing, Instagram sales, market research, marketing strategy 2026, female founder, organic marketing

Áine Rock had a life that looked perfect on the outside. Beautiful house, two kids, everything in place. And she recognized she was not happy and not fulfilled. So she blew it up. In this episode of Running With Wolves, Savannah sits down with Áine, author of Blow Up Your Life: The Wild Art of Wanting More, co-founder of Savanya Wellness, certified coach and breathwork healer, to talk about what it actually looks like to leave a life that no longer fits, how somatic therapy helped her handle the fallout and what 15 years of marketing experience taught her about building a brand from lived experience.

Here's what this episode covers:

• The sacred pause and how moving her family across the country in an RV from Chicago to Los Angeles led Áine to her real path
• Why Savannah had a bigger unlock in a few months of somatic work than in years of talk therapy and what that work actually looks like
• How nervous system work helped Áine handle the reactions to sharing her story publicly as a recovering people pleaser who felt like having people mad at her was going to kill her
• Why you cannot outsource what you have not mastered and what happened when Savanya hired an agency

Connect with Áine on Instagram at @its_aine_rock — https://www.instagram.com/its_aine_rock

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Áine Rock, Blow Up Your Life, somatic therapy, nervous system, female founder, marketing strategy 2026, breathwork, Savanya Wellness

Most founders start thinking about Black Friday the week before. The ones who actually win it start four weeks out and are already closing sales before they ever make a public announcement. In this episode of Running With Wolves, Savannah walks through the complete Black Friday marketing playbook, the promotion options, the four week countdown and the exact moment you stop teasing and start selling, so that when Black Friday arrives you are converting an audience you already warmed instead of trying to warm and convert at the same time.

Here's what this episode covers:

• Why a massive discount is not always the right Black Friday move and two other promotion options that protect your brand and your price point
• Week by week breakdown of what your marketing needs to do in the four weeks leading up to Black Friday
• Why the people who buy from you on Black Friday discovered you weeks before Black Friday and what that means for your October strategy
• How to capture Black Friday sales before you ever publicly announce your promotion

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Black Friday marketing strategy, Black Friday sales, holiday marketing, Q4 marketing, marketing strategy 2026, female founder, organic marketing, content that converts

Serena Kerrigan, known as SFK, is the founder of Let's Fcking Date and author of the brand new book Let's Fcking Date: Become the Prize, Enjoy the Ride, and Never Settle Again. She is a Duke University graduate, a Forbes 30 Under 30 honoree and the creator and star of Peacock's Older Hotter Wiser. Her book is the dating bible for women who want love, have standards and are done apologizing for either, releasing September 22, 2026.

In this episode of Running With Wolves, Savannah sits down with Serena the day before her book launch to talk about building a global brand around radical confidence, what it means to show up as the prize and how Let's F*cking Date went from a digital series to a community of over a million people.

Here's what this episode covers:

• What Let's F*cking Date actually is and how it became a card game franchise, sold-out live shows, a Peacock series and now a book
• Why Serena built her entire brand on the premise that you are already the prize and never once positioned it around fixing women
• The real tools inside the book including the List, the 3P Theory, the Roster, the F*ck No Funeral and the Glue
• What the Let's F*cking Date community is really built on and why it's something no competitor can replicate

Let's F*cking Date is available for pre-order now at https://letsfuckingdate.com, releasing September 22, 2026.

Connect with Serena on Instagram at @serenakerrigan.

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Serena Kerrigan, Let's F*cking Date, you are the prize, dating book, female founder, Forbes 30 Under 30, book launch, self worth

Most founders treat Q4 like a sprint. They show up in October with a discount code and a holiday campaign and wonder why their results feel flat. The brands that actually win Q4 — the ones who sell out, hit their biggest revenue months and build audiences that come back — they started in July. In this episode of Running With Wolves, Savannah breaks down exactly what the Q3 window is for and the three-part audit every founder needs to run right now to make sure they're one of the brands that wins.

Here's what this episode covers: • Why Q3 is not a slow season — it's the most important strategic window of the year • Why holiday buyers are the least loyal buyers you will ever have — and what Q3 has to do with whether they ever come back • The content mix problem — most founders are running 80% attract content when conversion content should take up at least half • Why the offer you're planning to sell in Q4 needs to exist and be tested in Q3

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Q4 marketing strategy, Q3 marketing audit, holiday marketing, conversion rate, marketing strategy 2026, female founder, organic marketing, content that converts

In 2006 Lauren Alexander co-founded LNA Clothing in Los Angeles at 22 years old — hand-sewing dresses, selling to boutiques around LA and figuring it out as she went. No business plan. No fashion degree. Just a genuine idea and the delusion of someone young enough not to know how hard it was going to be. Nearly two decades later LNA is still independent, still growing and still entirely hers. In this episode of Running With Wolves, Savannah sits down with Lauren to talk about what building a fashion brand from scratch actually looks like — the early days getting into Barneys, Nordstrom and Saks, the zipper legging that catapulted them in 2008, why she never took outside investment and what nearly 20 years of staying true to your aesthetic actually teaches you about building something that lasts.

Here's what this episode covers:

• How Lauren and her co-founder April started LNA with no business plan and figured it out as they went
• The zipper legging that catapulted LNA in 2008 and what it taught Lauren about evolving a brand
• Why celebrity dressing — from Madonna to Kate Moss to Brad Pitt — built the brand before influencer marketing existed
• Why she never took outside investment — and what that decision has meant for the brand over nearly 20 years

Connect with Lauren on Instagram at @laurenalexander — https://www.instagram.com/laurenalexander. Shop LNA Clothing at @lnaclothing — https://www.instagram.com/lnaclothing — or visit https://www.lnaclothing.com. Check out Sistine Spritz at @sistinespritz — https://www.instagram.com/sistinespritz — or visit https://sistinespritz.com.

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Lauren Alexander, LNA Clothing, fashion founder, independent brand, marketing strategy 2026, female founder, fashion business, organic marketing

The brands winning right now are not the ones with the biggest ad budgets or the most polished content. They're the ones with a human face attached to them. In this episode of Running With Wolves, Savannah breaks down why founder forward marketing is not a trend — it's a permanent infrastructure shift in how people decide to buy — and what it actually looks like to build a brand that converts in an era where trust is the only currency that matters.

Here's what this episode covers:

• Why people buy from founders before they buy from brands — and the three reasons trust transfers from person to product
• The Glossier, Skims, Spanx and Liquid Death examples — what each founder did that their competitors couldn't replicate
• Why a founder with 10,000 engaged followers will outperform a brand account with 500,000 every single time
• The three things founder forward marketing actually requires — and why waiting until your brand is ready is the most expensive mistake you can make

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

founder forward marketing, faceless brand marketing, marketing strategy 2026, personal brand, female founder, organic marketing, trust based marketing, content that converts

Gigi Robinson grew up in and out of hospitals with a connective tissue disorder. She could have hidden it. Instead she built her entire personal brand around it — and now has over 500,000 followers, a book deal, and a keynote speaking career. In this episode of Running With Wolves, Savannah sits down with Gigi to talk about what it actually looks like to build a brand from your most vulnerable story, why authenticity without strategy is just oversharing, and what the personal brand era means for every founder listening right now.

Here's what this episode covers:

• Why Gigi never hid her chronic illness — and how that decision became the foundation of everything she built
• The difference between influence and impact — and why Gigi has always optimized for the second one
• How anyone can be a content creator in today's world

Connect with Gigi on Instagram at @itsgigirobinson — https://www.instagram.com/itsgigirobinson

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan with your takeaway.

Gigi Robinson, chronic illness brand, personal brand, marketing strategy 2026, female founder, More Than a Body, organic marketing