Running With Wolves

Áine Rock had a life that looked perfect on the outside. Beautiful house, two kids, everything in place. And she recognized she was not happy and not fulfilled. So she blew it up. In this episode of Running With Wolves, Savannah sits down with Áine, author of Blow Up Your Life: The Wild Art of Wanting More, co-founder of Savanya Wellness, certified coach and breathwork healer, to talk about what it actually looks like to leave a life that no longer fits, how somatic therapy helped her handle the fallout and what 15 years of marketing experience taught her about building a brand from lived experience.

Here's what this episode covers:

• The sacred pause and how moving her family across the country in an RV from Chicago to Los Angeles led Áine to her real path
• Why Savannah had a bigger unlock in a few months of somatic work than in years of talk therapy and what that work actually looks like
• How nervous system work helped Áine handle the reactions to sharing her story publicly as a recovering people pleaser who felt like having people mad at her was going to kill her
• Why you cannot outsource what you have not mastered and what happened when Savanya hired an agency

Connect with Áine on Instagram at @its_aine_rock — https://www.instagram.com/its_aine_rock

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Áine Rock, Blow Up Your Life, somatic therapy, nervous system, female founder, marketing strategy 2026, breathwork, Savanya Wellness

Most founders start thinking about Black Friday the week before. The ones who actually win it start four weeks out and are already closing sales before they ever make a public announcement. In this episode of Running With Wolves, Savannah walks through the complete Black Friday marketing playbook, the promotion options, the four week countdown and the exact moment you stop teasing and start selling, so that when Black Friday arrives you are converting an audience you already warmed instead of trying to warm and convert at the same time.

Here's what this episode covers:

• Why a massive discount is not always the right Black Friday move and two other promotion options that protect your brand and your price point
• Week by week breakdown of what your marketing needs to do in the four weeks leading up to Black Friday
• Why the people who buy from you on Black Friday discovered you weeks before Black Friday and what that means for your October strategy
• How to capture Black Friday sales before you ever publicly announce your promotion

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Black Friday marketing strategy, Black Friday sales, holiday marketing, Q4 marketing, marketing strategy 2026, female founder, organic marketing, content that converts

Serena Kerrigan, known as SFK, is the founder of Let's Fcking Date and author of the brand new book Let's Fcking Date: Become the Prize, Enjoy the Ride, and Never Settle Again. She is a Duke University graduate, a Forbes 30 Under 30 honoree and the creator and star of Peacock's Older Hotter Wiser. Her book is the dating bible for women who want love, have standards and are done apologizing for either, releasing September 22, 2026.

In this episode of Running With Wolves, Savannah sits down with Serena the day before her book launch to talk about building a global brand around radical confidence, what it means to show up as the prize and how Let's F*cking Date went from a digital series to a community of over a million people.

Here's what this episode covers:

• What Let's F*cking Date actually is and how it became a card game franchise, sold-out live shows, a Peacock series and now a book
• Why Serena built her entire brand on the premise that you are already the prize and never once positioned it around fixing women
• The real tools inside the book including the List, the 3P Theory, the Roster, the F*ck No Funeral and the Glue
• What the Let's F*cking Date community is really built on and why it's something no competitor can replicate

Let's F*cking Date is available for pre-order now at https://letsfuckingdate.com, releasing September 22, 2026.

Connect with Serena on Instagram at @serenakerrigan.

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Serena Kerrigan, Let's F*cking Date, you are the prize, dating book, female founder, Forbes 30 Under 30, book launch, self worth

Most founders treat Q4 like a sprint. They show up in October with a discount code and a holiday campaign and wonder why their results feel flat. The brands that actually win Q4 — the ones who sell out, hit their biggest revenue months and build audiences that come back — they started in July. In this episode of Running With Wolves, Savannah breaks down exactly what the Q3 window is for and the three-part audit every founder needs to run right now to make sure they're one of the brands that wins.

Here's what this episode covers: • Why Q3 is not a slow season — it's the most important strategic window of the year • Why holiday buyers are the least loyal buyers you will ever have — and what Q3 has to do with whether they ever come back • The content mix problem — most founders are running 80% attract content when conversion content should take up at least half • Why the offer you're planning to sell in Q4 needs to exist and be tested in Q3

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Q4 marketing strategy, Q3 marketing audit, holiday marketing, conversion rate, marketing strategy 2026, female founder, organic marketing, content that converts

In 2006 Lauren Alexander co-founded LNA Clothing in Los Angeles at 22 years old — hand-sewing dresses, selling to boutiques around LA and figuring it out as she went. No business plan. No fashion degree. Just a genuine idea and the delusion of someone young enough not to know how hard it was going to be. Nearly two decades later LNA is still independent, still growing and still entirely hers. In this episode of Running With Wolves, Savannah sits down with Lauren to talk about what building a fashion brand from scratch actually looks like — the early days getting into Barneys, Nordstrom and Saks, the zipper legging that catapulted them in 2008, why she never took outside investment and what nearly 20 years of staying true to your aesthetic actually teaches you about building something that lasts.

Here's what this episode covers:

• How Lauren and her co-founder April started LNA with no business plan and figured it out as they went
• The zipper legging that catapulted LNA in 2008 and what it taught Lauren about evolving a brand
• Why celebrity dressing — from Madonna to Kate Moss to Brad Pitt — built the brand before influencer marketing existed
• Why she never took outside investment — and what that decision has meant for the brand over nearly 20 years

Connect with Lauren on Instagram at @laurenalexander — https://www.instagram.com/laurenalexander. Shop LNA Clothing at @lnaclothing — https://www.instagram.com/lnaclothing — or visit https://www.lnaclothing.com. Check out Sistine Spritz at @sistinespritz — https://www.instagram.com/sistinespritz — or visit https://sistinespritz.com.

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Lauren Alexander, LNA Clothing, fashion founder, independent brand, marketing strategy 2026, female founder, fashion business, organic marketing

The brands winning right now are not the ones with the biggest ad budgets or the most polished content. They're the ones with a human face attached to them. In this episode of Running With Wolves, Savannah breaks down why founder forward marketing is not a trend — it's a permanent infrastructure shift in how people decide to buy — and what it actually looks like to build a brand that converts in an era where trust is the only currency that matters.

Here's what this episode covers:

• Why people buy from founders before they buy from brands — and the three reasons trust transfers from person to product
• The Glossier, Skims, Spanx and Liquid Death examples — what each founder did that their competitors couldn't replicate
• Why a founder with 10,000 engaged followers will outperform a brand account with 500,000 every single time
• The three things founder forward marketing actually requires — and why waiting until your brand is ready is the most expensive mistake you can make

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

founder forward marketing, faceless brand marketing, marketing strategy 2026, personal brand, female founder, organic marketing, trust based marketing, content that converts

Gigi Robinson grew up in and out of hospitals with a connective tissue disorder. She could have hidden it. Instead she built her entire personal brand around it — and now has over 500,000 followers, a book deal, and a keynote speaking career. In this episode of Running With Wolves, Savannah sits down with Gigi to talk about what it actually looks like to build a brand from your most vulnerable story, why authenticity without strategy is just oversharing, and what the personal brand era means for every founder listening right now.

Here's what this episode covers:

• Why Gigi never hid her chronic illness — and how that decision became the foundation of everything she built
• The difference between influence and impact — and why Gigi has always optimized for the second one
• How anyone can be a content creator in today's world

Connect with Gigi on Instagram at @itsgigirobinson — https://www.instagram.com/itsgigirobinson

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan with your takeaway.

Gigi Robinson, chronic illness brand, personal brand, marketing strategy 2026, female founder, More Than a Body, organic marketing

Three million views on a single video. And 15K a month in sales. The views were there. The reach was there. The engagement was there. But something was missing — and in this episode of Running With Wolves, Savannah breaks down exactly what it was and how fixing it took a non-toxic kitchenware brand from 15K to 80K per month in six months. This is the full case study. The gaps, the strategy shifts, the crisis moment when their hero product failed, and how the marketing framework that built their revenue also became their lifeboat when everything went sideways.

Here's what this episode covers: • The exact difference between attract content and converting content — and why going viral without the second one leaves money on the table every single week • How Savannah used their own comment section to build their entire content strategy • Why social proof is not a carousel of reviews — and what it actually needs to look like to convert • What to do when your hero product fails and you still have to hit your sales goals

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

going viral but not making sales, client case study, marketing strategy 2026, product based business, non-toxic brand, organic marketing, female founder, Wolf Framework

Luke Cook has played the devil on Netflix, made millions of people laugh on social media and built a fresh protein company from scratch. And the thread connecting all of it is one thing — he has never sold out his audience. Not once. In this episode of Running With Wolves, Savannah and Luke dig into what it actually means to build trust with an audience before you ever ask them to buy, why entertainment first and ad second is the formula that makes marketing feel effortless and what the K-Y Jelly ad that almost made Luke physically ill can teach every founder about warming up your audience the right way.

Here's what this episode covers:

• Why Luke refuses brand deals that don't align — and what that protection has done for his audience's trust
• The K-Y Jelly ad breakdown — what went wrong and exactly how it should have been done instead
• Why ShakeWell works as a product launch when most celebrity brands feel like a cash grab
• What 17 years of rejection in Hollywood taught Luke about resilience that directly applies to building a business

Try ShakeWell at getshakewell.com and use code Wolves15 for a discount. Connect with Luke on Instagram at @thelukecook.

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

Luke Cook, ShakeWell, never sell out your audience, personal brand, marketing strategy 2026, trust based marketing, content that converts, organic marketing

You look at the millions of views you're racking up and then you look at your bank account — and the zeros don't match. Not even close. That gap has a name. And in this episode of Running With Wolves, Savannah explains exactly what's causing it and how to fix it. Gen Z marketing gets you seen. Millennial marketing gets you paid. And if all you have is one of them you are leaving serious money on the table.

Here's what this episode covers:

• Why going viral without a buyer's journey just creates frustrated founders and abandoned carts
• The difference between Gen Z top of funnel content and millennial trust and conversion content — with real brand examples
• Why it's not a personality question about your brand — it's a funnel question
• How Savannah took an art publishing client from 100K to almost 400K in sales in one month without changing a single product or price point

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

viral content no sales, Gen Z vs millennial marketing, marketing strategy 2026, content that converts, buyer's journey, organic marketing, female founder, Wolf Framework