Running With Wolves

The CEOs you're watching aren't doing it on luck or talent. They're doing it on years of commitment to massive goals that looked completely unrealistic from where they started. The luck the world attributes to them is the byproduct of years they put in when no one was watching. In this episode of Running With Wolves, Savannah shares the four questions she was asked at the Forbes 30 Under 30 Summit and the answers she wishes someone had given her years ago — before polite advice almost cost her the next level of her business.

Here's what this episode covers:

• Why the permission to stop is the actual ceiling — not your strategy, your team or your funding
• How to audit your environment and the ten people you spend the most time with
• Why you don't have a $5 million business if you can't step away for a week without it taking a hit
• The difference between running on incoming and building the outgoing levers that make growth predictable

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

CEO mindset, Forbes 30 Under 30, commitment vs comparison, female founder, scaling your business, permission to play big, marketing strategy, entrepreneur advice

Most brands think they're being polarizing. They're being lazy. There's a difference between a take that splits opinion on something your audience cares about — and a take that crosses their values entirely. One pulls your highest value buyer closer. The other pushes them out of the room quietly, and you won't see it in your data until six months later when a launch underperforms and no one on your team can explain why.

In this episode of Running With Wolves, Savannah uses the Wall Street Journal's Emma Grede headline as a real time case study to break down exactly where that line is — and how to install a values filter into your marketing review so your team never crosses it by accident again.

Here's what this episode covers:

• Why polarizing and alienating look identical in your analytics — and how to tell the difference

• The three structural problems causing brands to lose trust without knowing it

• Why brand damage shows up six months later in a launch that underperforms — not in your next monthly report

• The rule Savannah installs in every brand she works with: polarize the substance, protect the values

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

polarizing vs alienating, brand trust, values marketing, marketing strategy 2026, brand building, female founder, marketing mistakes, audience values

Most founders think AI is the threat to their business. It's not. The real threat is that you are using AI to build a brand that AI itself could have built — optimized, replaceable and completely forgettable. In this episode of Running With Wolves, Savannah breaks down everything that has changed about how buyers find brands and make purchasing decisions in 2026, why 38% of shoppers are already using AI to decide what to buy, and exactly how she runs her entire content engine off AI while her sales have grown 50% year over date.

Here's what this episode covers: • Why your buyers aren't scrolling your feed anymore and where they actually are • The two camps founders fall into with AI — and why both are getting it wrong • The four lessons Savannah uses to train AI like a team member not a content tool • Why AI is the engine and humans are the brand — and what flipping that means for your sales

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

AI marketing strategy, how to use AI in business, AI for founders, brand building 2026, organic marketing, AI content strategy, scale your business, marketing that converts

Some marketing campaigns stop you mid-scroll and make you think — that was genius. Others make you wonder how it ever got approved. In this episode of Running With Wolves, Savannah breaks down four real world marketing campaigns — the good, the bad and the truly wild — and what every single one of them teaches us about buyer psychology, modern brand building and where marketing is heading.

From a sales coach who built massive trust by literally showing people how she thinks, to a salon owner whose consultation videos became a triple threat of virality, engagement and conversions, to a Real Housewives cast member who turned public mockery into a digital product — and finally to a brand that completely misread its audience's emotional reality and paid the price for it.

Here's what this episode covers:

• Why demonstration based marketing builds trust faster than any claim ever could
• How founder vulnerability creates deeper loyalty than polished perfect content
• Why marketing to skeptics instead of serving believers is one of the biggest mistakes a brand can make
• The one rule every marketing campaign must follow — and what happens when you ignore it

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

marketing campaigns, buyer psychology, founder led marketing, demonstration based marketing, brand building 2026, marketing strategy, real world marketing examples, what not to do in marketing

Most founders think marketing is about getting clients and making sales. But after sitting in a room with Olympic gold medalists, ex-Google executives and some of the most powerful female founders in the nation at an invite-only St. Jude's summit — Savannah realized something much bigger. Marketing is about access. Access to rooms, people, opportunities and influence. And the life you end up living is shaped by the conversations you get invited into.

In this episode of Running With Wolves, Savannah shares her personal reflections from the Legacy of Hope summit and what it made her realize about the true power of marketing — and how to use it to open doors you didn't even know existed.

Here's what this episode covers:

• Why marketing is the vehicle that opens every door — not just the ones that lead to sales
• How to work backwards from your goal to build a marketing strategy that actually gets you there
• Why leaving room for magic is the most important thing you can do as AI takes over execution
• How to use AI as a tool without losing the humanity that makes your marketing powerful

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

marketing strategy, personal reflection, female founder, St. Jude's summit, AI and marketing, organic marketing 2026, marketing opens doors, influence and impact

Her previous launch record was $70,000 in an entire weekend. After two marketing changes she hit that number in the first 12 hours. No new products. No ads. Same audience. Same amount of content. Just a completely different understanding of what her buyers actually needed to hear to purchase.

In this episode of Running With Wolves, Savannah shares a hot off the press client case study — an Australian rave wear apparel brand that went from a revenue rollercoaster of 15-50K on non-launch months to 60K in her first month, then shattered her launch record, all from two content pillars added to her existing strategy.

Here's what this episode covers:

• Why going viral and having a highly engaged audience doesn't automatically translate to sales
• The market research breakthrough that revealed what her buyers actually cared about — and why it was completely different from what she assumed
• The two content pillars that replaced her ads and doubled her revenue
• Why most founders are marketing to the wrong buying trigger and how to find the right one

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

client case study, market research, rave wear brand, double sales, organic marketing, no ads strategy, marketing strategy 2026, how to increase sales

What should I post today? What will make people buy? Why aren't people converting? These are questions most founders ask themselves constantly. But the answers already exist in your business — you just haven't learned how to extract them yet.

In this episode of Running With Wolves, Savannah busts the biggest market research myths and walks through exactly how to use your market research and marketing and sales data together to build a strategy that creates consistent, predictable revenue — whether you're making 15K a month or 500K a month.

In this episode:

• Why most founders are collecting marketing fun facts instead of actually using their data
• The four market research questions that will tell you more about your audience than most founders ever learn
• How to tell the difference between a visibility problem, an engagement problem, an objection problem and an urgency problem
• Real case studies from a skincare brand, a rave wear apparel company and a consulting business

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

market research, content strategy, how to get more sales, why marketing isn't converting, buyer psychology, organic marketing 2026, sales strategy, how to convert followers

Most of the conversations that have shaped Savannah's business didn't happen online. They happened behind closed doors, in rooms that cost a lot of money to get into. In this episode of Running With Wolves, she breaks down what was actually being discussed in a mastermind of 30 seven to nine figure entrepreneurs — from the start/stop/double down exercise that almost every founder answered the same way, to the one word that defined every single woman's 2026.

In this episode:

• Why almost every seven to nine figure founder said marketing was their number one priority
• The zone of genius principle that separates founders who scale from ones who stay stuck
• Why these founders stopped filtering their ambition through other people's comfort
• What "unhinged" actually means at the highest levels of business

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

mastermind, seven figure business, entrepreneur mindset, zone of genius, business growth strategy, female founders, marketing priority, scale your business 2026

More traffic should mean more sales. At least that's what most people think. In this episode of Running With Wolves, Savannah walks through a full case study of her Italian tourism client — ranked number one on Google, strong brand awareness, full marketing team — whose sales were not reflecting any of it. Instead of increasing their traffic, Savannah cut it in half. And their sales doubled.

This episode breaks down exactly why, and what you can apply to your own marketing right now.

• Why attention does not equal intent — and what the Super Bowl proves about it
• How to diagnose whether you have a traffic problem or a messaging problem
• Why educating your audience without selling to them is costing you sales
• The exact two shifts that doubled this client's revenue with half the reach

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

website traffic, more traffic more sales myth, conversion rate, organic marketing strategy, messaging strategy, revenue growth, inbound marketing, 2026 marketing strategy

There's a great debate happening right now among founders and business owners at every level — is outbound lead generation better than inbound marketing? And the answer might surprise you.

In this episode of Running With Wolves, Savannah breaks down both sides of the debate using real client stories, real conversion rates and real revenue numbers. Including a multi-seven figure brand whose entire sales strategy was built on chasing strangers — and why that's not actually a strategy. It's a positioning problem.

Whether you're making six figures a year or nine figures a year, here's what this episode will change about the way you think about your marketing and your sales: • Why inbound marketing crushes outbound when it comes to conversion rates, friction and ROI • The difference between a 5% cold conversion rate and a 40-50% warm conversion rate — and what creates it • Why until you're making seven figures annually through organic marketing, doing more is not the answer

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

inbound vs outbound marketing, organic marketing strategy, sales conversion rate, how to get more clients, marketing psychology, scale without burnout, 2026 marketing strategy, leads without ads