More traffic should mean more sales. At least that's what most people think. In this episode of Running With Wolves, Savannah walks through a full case study of her Italian tourism client — ranked number one on Google, strong brand awareness, full marketing team — whose sales were not reflecting any of it. Instead of increasing their traffic, Savannah cut it in half. And their sales doubled.

This episode breaks down exactly why, and what you can apply to your own marketing right now.

• Why attention does not equal intent — and what the Super Bowl proves about it
• How to diagnose whether you have a traffic problem or a messaging problem
• Why educating your audience without selling to them is costing you sales
• The exact two shifts that doubled this client's revenue with half the reach

Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.

website traffic, more traffic more sales myth, conversion rate, organic marketing strategy, messaging strategy, revenue growth, inbound marketing, 2026 marketing strategy