If you're scared raising your prices will kill your sales, you're not wrong. It will if your marketing stays the same. In this episode, Savannah breaks down the four strategy changes needed to confidently raise your prices in January 2026 without slowing revenue. You'll learn how to evaluate whether your current audience can afford your new prices, how to build problem and desire awareness at the new buyer level, how to sell through buyer types, and how to create internal urgency that makes higher prices a no brainer. Whether you sell products or services, this episode teaches you exactly how to reposition your brand for elevated pricing: • How to attract higher-level buyers • How to shift your messaging for elevated price points • What triggers urgency at higher investment levels Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. raising prices, premium clients, high ticket sales, demand strategy, 2026 pricing, scaling revenue