Want our team to audit your content for free? See if you qualify for a content diagnostic HERE!

Want to scale your Business with Content? Go here: https://www.wearelaneymedia.com/podcast-smm

Unpacking Viral Content Strategy with Caroline Flett | Social Media Millionaire PodcastIn this comprehensive episode of the Social Media Millionaire podcast, Kenda sits down with the go-to expert in viral content creation, Caroline Flett. Caroline shares her in-depth knowledge and experiences on how to make content that not only attracts but retains and grows a loyal audience on social media platforms like Instagram and TikTok.Caroline delves into the hard lessons learned about consistently going viral, emphasizing the importance of putting oneself out there and leveraging existing content by analyzing what works. She offers invaluable insights into her meticulous research process, which starts on Instagram and sometimes extends to TikTok, revealing the most effective formats and strategies to make content binge-worthy and highly shareable.The discussion covers the significance of having a content series, the psychology of engaging hooks, and the necessity of being clear and specific in delivering value. Caroline also touches on the importance of hook optimization, explaining how she iterates multiple versions to find the most compelling one. She shares her process for editing and scripting reels, focusing on maintaining audience attention and delivering consistent, high-quality content.Furthermore, Caroline breaks down her use of Notion for organizing and managing her content strategy. She highlights the importance of balancing different types of content to meet various goals, such as building authority, driving engagement, or converting followers into customers. Caroline also discusses the role of trial reels and ManyChat in her strategy, debunking myths about their potential negative impacts on engagement and reach.For content creators and business owners looking to navigate the complexities of social media marketing, this episode is a goldmine of strategies, tips, and practical advice. Whether you're just starting out or looking to refine your existing approach, Caroline's expertise offers a roadmap to achieving sustained growth and visibility.Don't miss out on this enlightening conversation that's packed with actionable insights tailored for today's digital landscape.00:00 Introduction and Guest Overview01:49 The Hard Lessons of Going Viral02:35 Research and Strategy for Viral Content03:50 The Power of Content Series07:29 Creating Engaging and Effective Reels10:57 Research Tools and Techniques19:20 Content Management and Planning25:08 Outsourcing Content Creation29:36 Crafting Effective Spoken Reels32:30 The Importance of Hooks in Content Creation33:41 Creating Viral Hooks: Tips and Techniques34:55 The Power of Specificity in Hooks38:56 Experimenting with Trial Reels47:26 Dealing with Negative Comments50:49 Using ManyChat for Engagement53:13 Organic Growth vs. Paid Ads56:03 Final Thoughts and Offers

Want a Free GAP assessment on your Content? Go here: ⁠https://www.wearelaneymedia.com/podcast-smm

In this video, Kenda addresses common pitfalls in investing in business coaches and programs based on her personal experience. Kenda shares insights acquired from a $200,000 investment in various coaching programs—both positive and negative outcomes. Kenda offers a strategic approach to consistent lead generation, highlighting the importance of organic content marketing and the drawbacks of formulaic, one-size-fits-all advice. Kenda explains the significance of understanding consumer psychology and buyer types to craft effective content and sales strategies. Additionally, they debunk myths about effortless sales processes and the over-reliance on advertising before mastering organic growth. Concluding with an emphasis on data-driven decision-making, Kenda aims to restore trust in coaching while empowering viewers to customize and implement effective marketing strategies confidently.

00:00 Introduction and Background

01:16 The Biggest Coaching Mistake

04:52 Lessons Learned and Moving Forward

06:36 Top Five Gaps in Coaching Programs

07:47 Effective Lead Generation Strategies

13:26 Understanding Buyer Psychology

25:00 Creating a Repeatable Sales Process

35:34 Avoiding Unsustainable Strategies

44:59 Final Thoughts and Advice

Want a Free GAP assessment on your content? Go here: https://www.wearelaneymedia.com/podcast-smm

Leveraging Psychology to Turn Views into Sales: The 4A Scripting Model

Want to Scale your Business? Go here: https://www.wearelaneymedia.com/podcast-smm

Navigating Business Conflict: Strategic Counsel with Susanna Margison

Mastering Your Sales Process: Discovering the Secrets to an 85%+ Close Rate

Overcoming Insecurities: My Journey to Consistency and Confidence On Camera

Welcome to the Social Media Millionaire podcast! In this episode, Kenda and Soren Laney dive deep into the powerful world of founder-focused content. Learn what a personal brand truly means, how to craft it to differentiate yourself from competitors, and why effectively building your brand can give you the unbeatable edge in your industry. Discover insightful strategies on eliminating price shopping, increasing conversion rates, and engaging your audience through authentic storytelling. Kenda and Soren share valuable tips on connecting with your audience through curated authenticity, leveraging the mere exposure effect, and understanding the psychological foundations of trust. From case studies to real-life examples, this episode is packed with actionable takeaways. Understand how to navigate common mistakes, balance vulnerability with privacy, and create compelling content without oversharing. Learn from industry leaders like Alex Hormozi, Jesse Itzler and other influencers on how they seamlessly integrate personal experiences into their successful brands. Whether you're new to personal branding or looking to uplevel your strategy, this episode offers a comprehensive guide to mastering founder-focused content. Be sure to subscribe, leave a review, and follow Kendra and Soren on social media for more expert advice and tips on building a standout brand. Follow us on social media: - Kenda Laney: Kenda.Laney (all platforms) - Soren Laney: Soren.Laney (all platforms)

Scale your business with Kenda: https://wearelaneymedia.com/lm-consult-page

In this solo episode of the Social Media Millionaire Podcast, host Kenda tackles listener-submitted questions from her Instagram story. She dives into the advantages of developing a personal brand over a business brand, citing the importance of founder-focused content to build trust and emotional connections with audiences. Kenda also addresses how to handle stress and overwhelm in business, offering insights into improving business systems and delegation. Additionally, she provides strategies on becoming an expert in your client's industry, handling social media negativity, and diversifying content. This episode is packed with tactical advice on effectively using social media for personal and business growth.

00:00 Introduction and Episode Overview

00:37 Personal vs. Business Branding

02:52 Building Trust with Personal Content

05:22 Understanding Client Industries

07:42 Handling Overwhelm and Pressure

12:44 Adapting to Social Media Changes

15:56 Dealing with Negative Comments

19:29 Integrating New Topics into Content

20:23 Building a Podcast Following

21:15 Conclusion and Final Thoughts