So excited for todays podcast episode! Emelie Sanders is a Humor Brand Director, and the Head Honcho of Pass the Queso. While she’s not screamin’ all over the place about how “clear > clever” is bullsh*t, she’s using humor to help creatives get their edge in tHe SpAcE. Humor is serious business, and how creatives can charm and disarm their way to profit and authority.
4:30 - Sold out launch with a suspended Instagram account
6:40 - Sold out launches with less than 100 followers
7:30 - How to build a loyal community
12:00 - How humor impacts your copy
20:45 - How to create a SOLID client experience
32:50 - Addressing the haters
41:00 - How to launch without Instagram
46:30 - Refining your messaging
Pass The Queso Website HERE
Millionaire Archives Community HERE
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