I Love Marketing

How to Go From Offline to Online to Offline Success - discover the most important direct marketing lessons he's learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz.

Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He's mailed over 1.3 billion letters and is one of the greatest marketing minds alive.

Recorded Live At The Genius Network Annual Event

If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/304.

Here's a glance of what you'll learn from Brian in this episode:

• Brian shares the most important direct marketing lessons he's learned from his 30+ years of experience and having mailed over 1.3 billion pieces of mail
• 5 old-school direct response marketing techniques that make your online marketing more effective
• The right way to treat your list that allows you to mail them more, make more money and have your customer love you for it
• Brian talks about a marketing campaign that made over $300 million (The strategy he used can be used today too)
• Multi-Channel Marketing: How to make your company a solution through multiple media channels
• PLUS: How direct mail can become your secret weapon (Truthfully, the list universes aren't the same as they used to be, BUT the response rates are still there and the targeting you can do today is amazing. Here's how to profitably add direct mail to your marketing mix…)

Want to be a truly successful writer? Anna David shares what it really takes, how to find your flow, how a book can transform your career and the art of using words to make a bigger impact on the world.

Anna David is a New York Times bestselling author, journalist and television personality specializing in addiction and recovery as well as relationships. She's the author of Party Girl, Bought, the non-fiction Reality Matters, and more.

If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/303.

Here's a glance of what you'll learn from Anna in this episode:

• What it really takes to become a successful writer (PLUS: The only real way to make money as a writer)
• One thing you must eliminate from your life if you want to overcome writer's block forever
• Finding Your Flow: What to do to become a better, more productive writer
• Anna shares how to handle rejection, failure, and disappointment
• What having a written book can do to transform your career, your business, and your life
• Joe and Anna candidly discuss addiction, trauma, shame, and recovery
• The Power Of The Written Word: How to use words to make a bigger impact in the world

Did you know that Unique Abilities require Unique Marketing? In this episode of I Love Marketing you'll discover how to connect your Unique Ability® with Unique Marketing to transform your business, the unique marketing triangle and more.

Ben Altadonna is the top trainer of marketing and strategy for the chiropractic industry. He's the President of Altadonna Communications and has helped many great doctors survive and thrive in their practices.

(Unique Ability® is a concept created by Dan Sullivan and is a registered trademark of The Strategic Coach, Inc.)

If you would like access to the full video, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/302.

Recorded Live At The Genius Network Annual Event

Here's a glance of what you'll learn from Ben in this episode:

• How to connect your Unique Ability with Unique Marketing to transform your business
• Avoiding Average Marketing: Why strong marketing can help you ward off competitors, idea theft and knock-offs
• What the "Unrealistic Conversion Window" is and how to think more accurately about your business
• The best way to get your prospects to WANT your marketing (Instead of trying to 'sell' or push your products and services, do THIS to create 'invisible marketing' that causes your prospects to sell themselves)
• The Unique Marketing Triangle: 1. R______ (This is what you're known for) + 2. R_______ (To do this, create valuable, useful, innovative information and ideas) + 3. R _______ (To do this, communicate often)
• A success principle utilized by Joe Polish, Dan Sullivan, Gary Vaynerchuk and others that helps them create businesses people love

Meet Celebrity Supermensch and Super Agent, Shep Gordon. Hear the connection between self-worth and celebrity, how Shep created and built the celebrity chef genre, the role belief plays in achieving your wildest dreams, and more.

Shep E. Gordon is the famous talent manager, Hollywood film agent, and producer featured in the recent documentary, Supermensch: The Legend of Shep Gordon. Some of his clients include Alice Cooper, Anne Murray, Blondie, Teddy Pendergrass, Luther Vandross, Ben Vereen, Groucho Marx and Raquel Welch.

Here's a glance of what you'll learn from Shep in this episode:

• Behind the scenes with Shep Gordon and his fascinating life
• Shep tells a touching story about Scooter Braun, Usher, Ariana Grande and the One Love Manchester concert
• The connection between self-worth and celebrity
• Picking Up On A Wave: How to become the face of a movement
• Shep shares his perspective on the dark side of fame
• The "guilt by association" strategy Shep utilized to help artists break through
• How Shep created and built the celebrity chef genre
• A heartfelt question Shep asked Michael Douglas about fame (and Michael's interesting answer…)
• Shep reveals the entertaining story behind Teddy Pendergrass's success
• How Shep determines who gets into his inner circle
• The role belief plays in achieving your wildest dreams
• What Shep loves most in his life today (PLUS: What Shep does to stay grateful, humble and appreciative)

How to Supercharge Your Business and Health with GeniusX and Genius Network Member Harry Massey.

Harry Massey is the co-founder of NES Health and co-creator of the world's first practical system for reading your body field and then offering solutions to optimize it – giving you the ability to have more energy, vitality, and optimal health.

Here's a glance at what you'll learn from Harry in this episode:

• Supercharge Your Business and Health: How to increase your energy and transform your business
• How Harry overcame 8 years of chronic fatigue and started experiencing more vigor, vivacity, and vitality
• Joe and Harry discuss ethical marketing and using it to create more good in the world
• Feeling tired? Here are 2 simple actions you can take right now to quickly increase your energy…
• Joe and Harry tell you what you can do to turn any struggle into success
• Decoding The Human Body-Field: The new science that is helping read and correct the energy of the human body
• Harry shares why films are so powerful for spreading ideas and sharing impactful stories
• A strategy for getting famous, well-known, connected people to help you with your initiatives, movements and/or projects
• The #1 job of any entrepreneur (Focus on THIS if you want your company to thrive)

Shownotes and links from this episode can be found at: www.ilovemarketing.com/300

Hear from Genius Network Member Kute Blackson about how to find your passion, ways to discover your destiny, the importance of truth, and practices you can put into action to feel more peace and happiness almost immediately.

Kute Blackson is a visionary and transformational teacher. He offers a unique approach to the inside out approach to living what he calls "Liberated Living" - which means you can live, give, and share the truest expression of yourself.

Here's a glance at what you'll learn from Kute in this episode:

• Kute shares his fascinating story of how he got started transforming people's lives
• Miracles Are Possible: The profound connection between faith, belief, and healing
• The importance of expressing your truth, being who you really are and living an authentic life
• What You're Born For: How to find your passion and discover your destiny
• When life isn't working, here's what you can do to break through limitations and experience more success…
• The End of Suffering: What it takes to open your heart, liberate your soul and free yourself from pain
• 2 powerful practices you can put into action to feel more peace and happiness almost immediately

Shownotes and links from this episode can be found at: www.ilovemarketing.com/299

Discover how to boost your brain power, learn faster and more with Jim Kwik.

Jim Kwik is the founder of Kwik Learning and a widely recognized world expert in speed-reading, memory improvement, brain performance, and accelerated learning.

Here's a glance at what you'll learn from Jim in this episode:

• The 2 costliest words in business (and how faster learning can help you earn more money)
• Too much to read? Too much to do? Overwhelmed? Not enough time? Jim shares why we feel this way and what to do about it
• A.S.T: 4 keys to learning any subject or skill faster
• What genius learners do different than everybody else
• Think you can't do something? Use this 3-letter word to obliterate almost any limitation
• Your Environment and Your Brain: How your surroundings positively (or negatively) affect your results
• "If knowledge is power, than __________ is your superpower": How to tap into your greatest abilities
• Two things you need to grow a better brain even as you grow older – and – the two reasons why people cognitively decline
• The Memory Palace: A 2,500-year-old technique for improving your memory (PLUS: The M.O.M. System for confidently remembering people's names)
• 10 Keys for a "Kwik" Brain: Boost your brain power, upgrade your memory and unlock your inner superhero

If you would like access to the special resources, and show notes for this episode, please visit ilovemarketing.com/297

If you'd like to learn more about the Genius Network Annual Event, go to GeniusNetworkEvents.com

What would happen for you if you could generate more leads and right fit clients for your business? In this episode, you'll discover how to generate relevant and consistent leads with Genius Network Member, Nicholas Kusmich. Nicholas helps clients generate more leads and sales with Paid Facebook Traffic using his framework of Contextual Congruence.

Here's a glance at what you'll learn from Nicholas Kusmich in this episode:

• How to Generate Relevant and Consistent Leads: The 4 M's That Can Transform Your Business
• Lessons from a marketing campaign that generated 470,137 leads and over $3.2 million
• The Desirability Matrix: A simple method for creating valuable, highly desirable, easy to consume products and services
• Nick shares how to get your message in front of your ideal customer for pennies on the dollar
• S.A.G.E: Use this 4-part strategy to excite your customers and help them make more progress towards their goals
• The 2 golden rules for marketing effectively online (Violate these two rules and almost nothing you do online will work)
• M _ _ _ _ _: One of the best ways to connect and engage with your audience while building and growing your mission, cause and/or business

If you would like access to the full feature video presentation, the show notes, and the special resources for this episode, please visit www.ilovemarketing.com/296

What would happen for you if your content went viral? In this Episode, you'll learn 3 principles for creating share-worthy videos, how to experience more happiness and inner fulfillment, "How to Be Ultra Spiritual: 12 ½ Steps to Spiritual Superiority" and more with JP Sears, Dean Jackson, and Joe Polish.

JP Sears is one of the featured experts at the next Genius Network Annual Event and is the author of "How to Be Ultra Spiritual." He helps people heal, eliminate self-sabotage, and live more meaningful lives using a unique approach blended with comedy and seriousness.

Here's a glance of what you'll learn in this episode:

• Why JP Sears wrote his new book "How to Be Ultra Spiritual: 12 ½ Steps to Spiritual Superiority"
• What you can do to experience more happiness and inner fulfillment
• 3 principles for creating share-worthy videos (Plus: JP Sears shares his video creation process)
• An insightful technique that helps you discover yourself and heals your relationships
• How to become more successful and find your purpose by being true to yourself
• JP Sears candidly shares what he appreciates about both Dean and Joe

What would happen for you if you were better at creating compelling copy that sells? In this episode, you'll learn how to create compelling copy, use words to influence, craft messages that attract your ideal clients, and more with Joe Polish, Dean Jackson, and guest Jennifer Hudye.

Jennifer has worked with some of the top experts in the world. She is the founder of Conscious Copy and Conscious Hustler. She helps experts, coaches, and leaders develop attention and trust with their email list. As a result, they become the influencer in their space, build a loyal tribe, and make a bigger impact.

Here's a glance of what you'll learn in this episode:

• Everything Is Copy: How to use words to influence people and get bigger, better results
• A marketing discovery Joe made that transformed his business and bank account
• Dean shares how to craft a message that attracts your ideal customer and helps you stand out from almost any competitor
• You can turn prospects who don't immediately buy from you into your most valuable, high-paying customers. Here's how…
• The difference between 'convincing' and 'compelling' prospects to buy from you
• 'Before Unit' Deep Dive: How to set up a reliable system that finds and delivers right-fit clients to your business
• The right way to connect with prospects, more easily replicate your message and ethically persuade more people to buy from you