I Love Marketing

Discover the 3 Key Components of Direct Response Marketing, the most important part of your campaigns, the 60, 30, 10 Rule, Why You Don't Sell Lingerie to Lumberjacks, Media Buying and more with Genius Network Alumni MaryEllen Tribby. MaryEllen is the CEO of Working Moms Only, founder of The CEO's Edge, Best Selling Author and highly sought after speaker and consultant. Recorded LIVE from the Genius Network Annual Event.

• What is Direct Response Marketing?
• How Direct Response Marketing compares to Branding (and which one you want to focus on);
• Direct Response Marketing Channels you can be using;
• The 3 Components of Every Direct Response Marketing Campaign: The biggest myths about the copy, offer, and list - and the most important to focus on;
• The 60:30:10 Rule and why you don't sell lingerie to lumberjacks;
• The Most Desirable Traffic Online: __________ Traffic;
• The Biggest Problems with Joint Venture and Affiliate Traffic and what you can be doing instead;
• Why Buying Your Way In helps you build a long term sustainable business;
• The Key Components of Media Buying and using a data card;
• The difference between an email and direct mail data card - and what to look for;
• Why split testing your creative is important in your campaigns;
• The little known (and critical) question to ask your list broker about a given list: (HINT: Usage)
• Why you must be a detective when reviewing lists and data cards;
• Where you can find lists, directories, and more; Analysis of a $17 Million Case Study and why relying on joint ventures can cost you over 60% of your revenue;
• The strategy you can put in place to engage your audience; A key strategy to identify what to focus on with your clients (HINT: separate your ______ from your _________);

Call to Action

Shownotes and links from this episode can be found at: ilovemarketing.com/285

In this special Episode with Dean Jackson and Joe Polish, you'll Discover How to Make 2017 your best, how to get ahead and achieve true success and fulfillment, an insight from Jeff Bezos that everyone running a business needs to hear, and much, much more.

Here's a glance at what's in this episode:

• Joe and Dean give an update on everything that's been happening in their life and how to make 2017 one of your best years ever
• The Artist for Addicts Movement: Using art as a force for good and changing the global conversation about how people view addicts
• From Idea to Book: How Dean has simplified the book creation process and what YOU can do to simplify your life
• Joe and Dean look back at how Genius Network has grown and where it's going
• How to get ahead and achieve true success and fulfillment in life
• A brilliant insight from Amazon founder Jeff Bezos that everyone running a business needs to hear
• The amazing technologies that are being created and how they are going to transform millions of people's lives
• Joe talks about some rituals and practices you can put in place to feel healthier and happier in 2017

Discover the Lessons Learned from a Billion Dollars in Product Launches, getting people to WANT your products, how to generate more sales by providing value, and more with Genius Network Alumni Jeff Walker. Jeff is a NY Times Best Selling Author, creator of the Product Launch Formula, and CEO and founder of Internet Alchemy Inc - a company that helps entrepreneurs and small business owners create successful product launches.

Here's a glance at what you'll learn from Jeff in this episode:

• How Jeff went from making $1,650 in his first Launch...to doing his first 6-figure Launch ($106,000 in a single week) while sitting in his bathrobe... to doing a Launch where he made $1.1M in the 1 HOUR
• How you can build anticipation to buy your product in the same way Apple does with their products (and you don't need Apples marketing budget to pull it off)
• The secret to making sales like a natural born "closer" without using high pressure tactics or slimy sales strategies (This is the ethical way to make A LOT of money even if you hate selling)
• 3 important elements Jeff uses to pull off million dollar mega-launches and that YOU can use to produce your own successful launches
• Jeff pulls back the curtain and shows you the exact process he used get his best-selling book "Launch" #1 on the New York Times (This 3-step process was developed by Jeff and expanded by Brendon Burchard. It gives influential partners with big lists a reason to mail for you, and it's the way Jeff sold 41,000 books in just a couple weeks)

Shownotes and links from this episode can be found at: www.ilovemarketing.com/284

Learn how to Double Your Revenue in One Year, How to Build, Engage, and Monetize Your Audience Using Webcasts with Genius Network Member, Mike Koenigs. Mike is a Serial Entrepreneur, 10-Time #1 Bestselling Author, Speaker, Interactive Online Personality, Entertainer, and founder of MiXiV Media Network.

Here's a glance at what you'll learn from Mike in this episode:

How to broadcast your content to the entire planet for free on any device and build an audience anytime, anywhere

Apple's billion dollar secret you can use to become more successful and make more money

A technology you can use to stand out, gain trust and have your prospects buy faster than ever

How to read the minds of your audience, customers and prospects

7 types of media and 9 different dashboard tools you can use to effectively sell more of your products and services

A shortcut for rapidly engaging and interacting with your audience

Shownotes and links from this episode can be found at: www.ilovemarketing.com/283

Ideas Worth Using, Getting Results In Advance with Dean Jackson. Dean is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun.

Here's a glance at what you'll learn from Dean in this episode:

• A Counter Intuitive way to generate more sales, revenue, and profits
• How to sell something for 5X more than your competitors by delivering results in advance
• One Question that can change the way you operate your business (and get you better clients)
• What you can do to reduce costs in your marketing, advertising, and fulfillment
• Why you have to deliver far less to produce a happy client with a new way of structuring your offer
• Why it's LESS expensive to deliver the result than it is to convince people to give you money to deliver the result
• How to reduce your cost of acquisition by delivering a result for your clients in advance
• What to do to create greater value and a friction free experience
• How to re-engineer your marketing and selling models by recognizing that People are far less attached to FUTURE money than they are of PRESENT money
• A compelling offer is 10X MORE powerful than a convincing argument – and how you can deploy this in your business, marketing, and sales models
• Your clients are compelled to seek their ____ __________ and you can tap into this jet stream of what they are compelled to do (HINT: You don't have to convince them)
• And more…

Shownotes and links from this episode can be found at: www.ilovemarketing.com/282

Discover how the LEGO principle can make you richer, marketing automation done right, the power of a playbook and more with Genius Network Member Brad Martineau. Brad is the founder of SixthDivision, a company that helps small business owners and entrepreneurs reduce overwhelm and in-office complexity with automation so they can better convert leads into sales.

Here's what you'll learn from Brad in this episode:

• How to convert more leads into sales using marketing automation
• How to reduce frustration around marketing automation
• The biggest problem with automation is not the software, it's the process (and what you can do to maximize the process starting today)
• Why how you implement automation is your greatest asset (not the software)
• Your greatest asset is your ability to implement ideas (and what you can do to do this more often, more efficient, and more effective)
• How to bridge that gap from idea to implementation with your automation
• What LEGO figured out for small business (and how it applies to you converting leads into clients)
• The power of modular thinking: Breaking down the big thing and compartmentalizing into smaller pieces (or bags)
• The BIG Problem with the framework of Marketing Automation (and how it's keeping you stuck)
• Marketing Automation expands to people who do work in sales, fulfillment, and more (and you might be missing 90% of what could be done to make your company more efficient, and effective)
• How a Company Playbook and Blueprint can create greater freedom, impact, and contribution and allow you to implement more ideas
• And more…

Shownotes and links from this episode can be found at: www.ilovemarketing.com/281

Learn how to take your greatest potential flaws and turn them into your greatest gifts with Genius Network Member Renee Airya. Renee Airya is a former fashion model, who underwent massive brain surgery at age 29 for a life-threatening tumor that had been undiagnosed for 15 years. Coming out of anesthesia, she awoke to what most people would consider a nightmare.

"Flip Your Flaws" is not only a compelling story of Renee's journey, she will challenge you to step out of hiding by flipping your flaws and using them as a gateway for expressing your sincerity and unique abilities.

Here's a glance at what you'll learn from Renee in this episode:

• Why Choosing How we deal with our flaws will lead to a life of success, power and health or self-destruction, insecurity and shame
• The traditional definition of a flaw and why it may not support you
• The Human Condition: Living with Flaws
• How Dealing with your Fears and Flaws can transform your future
• The gift of intuition - and how it can help others heal
• The power of Journaling to discover the inner truth
• What you can learn from listening to your intuition
• How Gratitude and Surrender can pull you through tough times;
• Finding the inspiration from your flaws
• How Visualization and Prayer can be instrumental in the healing process
• How you can transform others by sharing your story and access your own inner beauty and inner power through a flaw
• Flip Your Flaw(s) and turn it into your most unique abilities
• The biggest benefit of hiding versus sharing - it will transform your future;
• Why pottery is valued more with cracks and flaws - and how this translates to you
• "We are perfect not in spite of our flaws, but because of them"
• And more…

Shownotes and links from this episode can be found at: www.ilovemarketing.com/280

Hear from Genius Network member Mike Agugliaro as he shares his rags to riches story: how he started as an electrician and eventually built a multi-million dollar service company. Mike is the co-founder of Gold Medal Service and CEO of CEO Warrior, organizations that help service professionals and small business owners with coaching and mentoring to get to the next level. Listen as Mike shares his journey to financial freedom , and hear his favorite tips for executing projects faster, transforming your pain into power, and what to do when you're stuck in your business.

Here's a glance at what you'll learn from Mike in this episode:

• How Mike went from being an electrician to the owner of a $30 million service company and a $3.5 million coaching business
• Ask yourself these two questions if you want to execute plans and projects 10x faster
• Transforming Pain into Power: How to turn adversity into massive accomplishments
• Mike reveals the 9 pillars for solving any business issue with any employee
• Why prioritizing progress over perfection can help any business owner get to the next level
• How to enter any niche and become one of the top companies in that niche
• Mike shares what to do when you're stuck or face challenges in your life or business
• The #1 investment you can make to move the needle in your life and business
• One question to ask yourself if you want to become a game-changer in your industry

Shownotes and links from this episode can be found at: www.ilovemarketing.com/Warrior

Genius Network member, Michael Fishman shares the Drivers of Desire - How to Know What People Want and How to Let Them Know You Have It. Michael is a trusted adviser of brands on marketing, positioning and business growth. With special category expertise in health and personal development. He continues to lead the annual Consumer Health Summit which he created in 1994.

Here's a glance at what you'll learn from in this episode:

• The Drivers of Desire
• How to Know What People Want and How to Let them Know You Have It
• What You Can Learn from a famous 15 year old painter about Mastering the Basics
• How You Can Bring Certainty to Your Marketing - and Improve Your Results - Why Knowing the Rules (up front) gives you the Freedom to Break Them to Create Breakthroughs
• What Do People Really Want? (It's not what you think and it goes beyond a conscious choice)
• Why Do People Do What They Do (Understand the deeper reason for this and you can have a greater impact, influence, and contribution)
• The 3 Layers in the Drivers of Desire: ____ Tell, ____ Tell, ______ Tell
• The Drivers of the reptilian and unconscious brain - and what it means for you
• How You can Communicate to the Deep Drivers of Desire (real examples you can use)
• Why answering the question "What is the survival threat?" helps you be more compassionate, understand the psychology (consciously and unconsciously), and speak the language your clients use to articulate their challenges
• And more…

Shownotes and links from this episode can be found at: www.ilovemarketing.com/279

Hear from Psychology Professor Dr. Robert Cialdini--The Godfather of Influence--as he discusses an important skill covered in his new book Pre-Suasion - A Revolutionary Way to Influence and Persuade. During this interview, Dr. Cialdini will share the one word guaranteed to make you more persuasive, a two-step process for making any action more impactful, and much more.

Here's a glance at what you'll learn from Professor Cialdini in this episode:

• Why Dr. Robert Cialdini wrote his new book "Pre-Suasion: A Revolutionary Way to Influence and Persuade".
• Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive .
• How to use ethical persuasion to positively impact people's lives.
• This One Word Makes You More Persuasive: Research has shown that when you ask for people's opinion – it's a mistake. Why? The reason is because when you ask for someone's opinion, they take a mental step away from you and go inside themselves for the answer. If instead of asking for someone's opinion you ask for _ _ _ _ _ _, they will take a mental step toward you, feel more connected to you and become more engaged in the conversation with you.
• Robert explains what Pre-Suasion is and how you can use it to achieve greater success.
• When Persuasion Backfires: Sometimes a company's use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here's how to make sure this doesn't happen to you.
• Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive.
• If you want to become more influential, here's one key skill used by the most successful persuaders in the world.

Shownotes and links from this episode can be found at: www.ilovemarketing.com/278