I Love Marketing

I Love Marketing

By Joe Polish and Dean JacksonBusinessEducationHow ToMarketing
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I Love Marketing episodes

  • From Narrow to Specific: How Focusing on Your Ideal Target Audience Will Boost Your Sales with Dean Jackson and Joe Polish - I Love Marketing Episode #454

    The importance of selecting the right leads to generate, and targeting a specific market.

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here's a glance at what you'll Discover from Dean and Joe in this episode:

    • Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right Now
    • Selecting and converting the RIGHT leads
    • Selecting vs. Being Selected
    • Differentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back)
    • How Proctor and Gamble targets and segments their market
    • Narrowing and getting specific on a target audience and getting repeat business
    • The definition of marketing and what to do to be more effective at it
    • Invitation to the upcoming I Love Marketing Meetup
    15 min
  • The Business of Coaching: How To Market and Make Millions In The Coaching Business with Brooke Castillo - I Love Marketing Episode #453

    In this episode, we'll be diving into the secrets of success in the coaching business with Brooke, the Founder of Life Coach School, a $40 million a year business.

    She'll be sharing her insights on achieving your dreams, overcoming obstacles, and changing your mindset to feel empowered.

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here's a glance at what you'll learn from Brooke in this episode:

    • How Brooke started her Life Coach School and turned it into a $40 million a year business
    • Brooke shares what it takes to achieve your dreams and the obstacles you must overcome
    • The thoughts that make us feel unworthy, frustrated, or anxious and how to change them
    • How Brooke sets goals in her life (and why talking to yourself is a great thing to do!)
    • The most important actions you can take to make your biggest dreams come true
    • What Brooke personally does in her own life when things get hectic and overwhelming
    • How to make tough decisions in the face of personal and professional uncertainty
    • A few of the most valuable and helpful action steps Brooke has taken in life
    • Brooke shares what stops people from achieving (and taking action towards) their dreams
    • The one thing that keeps Brooke focused on growing (and why she's never given up)
    31 min
  • Membership Multipliers: How To On-Board New Members and Clients So They Stay, Pay, and Refer With Scott Whitaker - I Love Marketing Episode #452

    Are you struggling to create a great onboarding experience for your new Clients or Members? Look no further because in this episode, Scott Whitaker, an expert in the assimilation process, shares his proven method to take new Members from simply signing up to proudly saying "I'm a Member of."

    Get ready to learn the three simple questions to ask and the steps to follow to create a seamless and exciting onboarding process.

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here's a glance at what you'll learn from Scott in this episode:

    • A method for effectively on-boarding paying Clients into your membership so they refer others
    • How to supercharge the growth of your membership without wasting a lot of time or money
    • The secret to scaling your membership numbers with the exact long-term Members you want
    • One strategy you can use to attract Prospects and more easily increase your membership
    • 3 simple questions for simplifying how bonded people feel as members of your group
    • How to create a 'Wow Factor' for your Members and help them achieve and win more
    12 min
  • Record YouTube Videos People Love: A YouTube Quickie with Evan Carmichael - I Love Marketing Episode #451

    How to sell more and make an impact with your business by leveraging YouTube.

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here's a glance at what you'll discover from Evan in this episode:

    • The importance of using education-at-scale and hooks to build trust with Prospects
    • One of the best (and simplest) videos you can record to be seen as an authority
    • What to do if recording videos is nerve-racking, stressful, hard, or scary for you
    • A fun, easy, engaging way to record a month's worth of content in a single afternoon
    • How to turn one long-form YouTube video into content on every social media platform
    13 min
  • Everything Men Know About Women: An Interview with Cindy Cashman, Dr. Cheri Ong, and Joe Polish - I Love Marketing Episode #450

    Unique marketing methods Cindy Cashman utilized the make "Everything Men Know About Women" a viral sensation.

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here's a glance at what you'll discover from Cindy in this episode:

    • Cindy shares the origin story behind "Everything Men Know About Women: 30th Anniversary Edition"
    • How to make your best ideas happen even if you're scared, uncertain, or overwhelmed
    • The mental game of failure and rejection and how curiosity is key for achieving success
    • How Cindy cultivated an E.L.F. (Easy, Lucrative, and Fun!) life for herself and you can too!
    • Dr. Ong reveals the common fears patients have and the biggest obstacles she helps patients overcome
    • The power of "Active Listening" that helps patients feel seen, felt, heard, understood, and a part of the conversation
    • Why failing your way to success with TESTING could be one of the most important secrets to success
    38 min
  • Come Up For Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work With Nick Sonnenberg - I Love Marketing Episode #449

    Nick shares the keys to productivity (PLUS: How to save an extra day every week!)

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here's a glance at what you'll discover from Nick in this episode:

    • Fix Your Broken Sink: How to operationally balance the short-term and the long-term
    • One of the biggest mistakes Entrepreneurs make with their time (and how to fix it)
    • How leaders can remove the obstacles in their Teams' way so they can do better work
    • Better ways to find where information is stored so Teams can avoid "Scavenger Hunts"
    • The C.P.R. Framework: How to have happier employees, greater output, and less stress
    • Three methods for increasing your capacity (and why the third method often works best)
    • The cost of ineffective meetings AND proven techniques for having better meetings
    • Build a high-performance team operating at maximal efficiency with minimal burn-out
    • Nick gives his thoughts on AI and how it will impact teamwork and communication
    1 hr 13 min
  • Developing Your Inner Giver: A Conversation Between Self-Development Legend Brian Tracy and Joe Polish - I Love Marketing Episode #448

    A better, more distinctive way to serve more people and give greater value.

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here's a glance at what you'll discover from Brian and Joe in this episode:

    • Why Brian loves "What's In It For Them" and how he uses the concepts in it
    • How Brian discovered one of the most important self-development concepts
    • The most destructive thing in life (This is especially important if you're a parent)
    • A key to self-confidence, courage, positive relationships, and fulfillment
    • How to make better decisions when it comes to allocating your time and energy
    • One of the major reasons why people are unsuccessful (and what to do about it)
    • Being Responsible: Why blame doesn't work, and the "golden triangle" does
    • A simple step you can take to get more connected when life is painful
    • What to do when you feel resentment so you can let it go and move past it
    • The Brian Tracy Domino: How contribution helps you and other people succeed
    • How to feel better, increase your happiness, and improve your quality of life

    Available Now!

    WHAT'S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

    47 min
  • 2023 Marketing and Beyond: Marketing Ideas You Can Use From The Last I Love Marketing Live of 2022 with Joe Polish and Dean Jackson - I Love Marketing Episode #447

    Going into 2023 with more clarity, more compelling offers, and better target marketing!

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here's a glance at what you'll discover from Dean and Joe in this episode:

    • A holiday direct mail campaign Dean is running that you can model for ANY special occasion
    • One of the best drummers in the world shares the best music marketing technique he's seen
    • What Taylor Swift does different with social media to break the internet and reach people
    • How to leverage other people's capabilities and capacity to grow your business and make more money
    • How Lil Nas X, Kylie Jenner, and Mr Beast reach millions of people and make millions of dollars
    • What coaches can do to profitably scale their business, methods, techniques, and results
    • How to generate more leads, increase your conversions, and serve and multiply your Clients
    • The secret to orchestrating a referral system that brings in A LOT more referrals
    • Joe, Mike Koenigs, and Mike Dudley discuss the pitfalls and potential of AI and VR
    1 hr 19 min
  • What's In It For Them: How Genius Networking Can Get You What You Want with Dean Jackson and Joe Polish - I Love Marketing Episode #445

    How to become an even more valuable, contributing, productive and helpful human.

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

    Here's a glance at what you'll discover from Dean and Joe in this episode:

    • How to avoid having your generosity be taken advantage of when networking
    • Why Joe wrote his brand new book and how it can help you more successfully connect with yourself and others
    • How Joe got involved with VR (virtual reality) and why it's transforming our relationships
    • How to quickly spot deceivers who use the guise of 'sincere connection' to try and take from you
    • Where people go wrong when it comes to connection that can lead to addictions and exploitation
    • The power in becoming a 'Pain Detective' in your market and in your personal relationships
    • The single most important question you must answer to get what you want in business and life
    • Joe and Dean share the backstory behind the origin (and early days) of Genius Network
    • How to cultivate relationships that are a lot more E.L.F. (Easy, Lucrative, and Fun!)

    Available Now!

    WHAT'S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

    59 min

About I Love Marketing

From the publisher's feed

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even…

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