I Love Marketing

Learn unique strategies for creating lasting change, boosting conversion rates, and navigating tough situations. Discover ethical ways to use these powerful tools and insights on AI's impact on behavior. Tune in for transformative tips on success and discerning truth in a world of uncertainty.

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here's a glance at what you'll learn in this episode:

• What the top former FBI hostage negotiator says is the master secret to winning any negotiation
• A unique way to use behavior to create lasting change when almost nothing else seems to work
• What the world's greatest social psychologist and "godfather of influence" says is the most important key to influence and persuasion
• B.J. Fogg's three-part behavioral model that can help you more easily navigate any difficult circumstance or situation
• The right (and WRONG) ways to use the tools of influence, persuasion, negotiation, and behavior (And why being unethical doesn't pay)
• A simple set of words you can add to your website to significantly increase your conversion rates
• What the world's foremost authority on behavioral science says is the simplest way to achieve almost any outcome you want
• What the smartest people in the world do to know who to listen to and who to learn from
• Dr. Robert Cialdini reveals 3 ways to reduce uncertainty and increase discernment in a world of lies, propaganda, and media misdirection
• The way to congratulate your team members so it causes them to put MORE effort and motivation towards your organization's goals
• The neuroscience behind "feeling heard" that the top hostage negotiators in the world know
• Chris, Dr. Cialdini, and B.J. give their thoughts about AI's impact on behavior, influence, and negotiation
• What to do when someone violates your core values (and how to know when to let go of a relationship)
• One of the richest people in the world says THIS is important to focus on when growing a business
• Chris Voss reveals the surprising difference between your amygdala and your gut and how to take back control of your emotional architecture
• The limiting beliefs B.J. Fogg, Dr. Cialdini, and Chris Voss had to overcome to achieve success

Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs.

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here's a glance at what you'll learn from Cameron in this episode:

• The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision
• The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap
• The importance of aligning titles, roles, and compensation for executive success
• How a skilled COO can transform your business vision into reality
• Identifying the right candidate and the importance of successfully onboarding a COO
• Understanding the diverse roles and contributions of different COO archetypes
• Seamless Integration - how to bring a COO into your company with minimal disruption and preempting common challenges
• Proactive strategies to sidestep common issues and build a harmonious executive partnership
• Recognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms

The power of hyper-personalizing your marketing in a way that works in good and bad times.

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here's a glance at what you'll learn from Draye Redfern in this episode:

• How to plan and operate your business so you make it through the ups and downs of a recession
• The best way to secure your business financially and predictably before times get tough
• Questions you should ask yourself to protect your downside AND what you should do going forward
• How your marketing needs to change during a recession to attract and convert prospects
• Draye shows you how to mitigate the downside and optimize the upside during a recession"

Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication.

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here's a glance at what you'll learn from Simon Bowen and Joe Polish in this episode:

• 3 element of your company's Genius and how it can impact your bottom line
• How to connect with your customers at a profound level to drive more sales
• The secret to selling more with visual models and unique communications
• What people are REALLY buying from you (PLUS: Three things they WANT most)
• Simon talks about how he communicates complex ideas simply and effectively
• The consequences of a product or service that doesn't work (and how to fix it)
• Why context is key when it comes to sales conversations and getting results
• What the #1 responsibility and focus of any successful business ought to be
• The limitations (and possibilities) to build human relationships with AI
• Taking any sales conversation from shallow to deep with the "Iceberg Model."
• Genius-Level strategies for marketing, selling, and framing almost anything

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs.

Here's a glance at what you'll learn from Tommy Mello and Joe Polish in this episode:

• How Joe turned his life around from addiction and made his entrepreneurial fantasy come true
• What Joe did with his carpet cleaning business that made him stand out from everybody else
• One of the most instrumental conversations Joe had that changed the trajectory of his business
• The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success
• Why there's no relationship between "being good" and getting paid (and what to do about this)
• Secrets of education-based marketing, relationship marketing, and direct response marketing
• Why any problem in the world can be solved with the right sales letter (and how to write it)
• How "bad news" in the world could be the best piece of "good news" for your business and life
• Discover the #1 reason people buy from you and attract more Customers to your business
• The Million Dollar Racehorse: How to best take care of yourself so you win more often
• How to create valuable marketing that helps prospects make an informed buying decision
• Increase your productivity, leverage your capabilities, and 10x your achievements
• How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!)
• A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation
• The power of guarantees, building trust, positioning, and focusing on "What's In It For Them"
• Two keys to identifying what people want, aligning with prospects, and selling more services
• The 9 principles of Genius Networking that can help you get what you want in life and business
• How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people

Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously.

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here's a glance at what you'll learn from Ron in this episode:

• The $1,000 Cup of Coffee: Stop doing free consulting and start having people respect your time
• Ron shares one of the most important things we tend to skip over in relationships and in business
• How Ron assesses, evaluates, vets, and filters whether an ideas or opportunity is a right fit
• What Ron learned about grocery stores after working with famous actors and producers in Hollywood
• Secrets to effective positioning, offers, marketing, infomercials, commercials and much more
• One exercise to help you get to know someone even better than they know themselves
• How to quickly discover other people's value system and what makes them tick

Gain valuable insights from Tommy's experiences starting his own business and discover the wealth-creating difference between making money and managing it. Get ready for an inspiring conversation packed with actionable tips for success in any industry.

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here's a glance at what you'll learn from Tommy in this episode:

• How Tommy builds and grows companies using the right training and focusing on purpose
• Tommy's vision and strategy for building the largest home service company in the world
• The right way to use body language and enthusiasm to sell more products and services
• What Tommy did right (and wrong) when he started his business that you can learn from
• Tommy shares the wealth creating difference between making money and managing money
• Elevate: How to make sure your clients, suppliers, and Team members are all winning
• Why Tommy loves Joe's book "What's In It For Them" and the mindset it talks about
• The rules of engagement Tommy utilizes to attract and train people to work with him
• How to effectively and intelligently handle things that go wrong in your business
• The power of "out-delegating" the competition to take back your time and your life
• Secrets for maximizing your daily joy, abundant time, and your financial peace
• What to do when you're starting a business but don't have enough to finance it
• Tommy shares why marketing and advertising is so important for his business
• The way to grow your business by building the right operations and systems

Listen in as Mark and Joe explore the fascinating world of advertising and marketing, uncovering the distinctions between "Advertising" and "Marketing" and revealing the power of the Unconscious Mind.

Discover techniques to sell more products and services, simplify the neuroscience of consumer response, and learn from real-world billion-dollar advertising examples. Get ready to unlock the secrets behind ads that motivate prospects to buy with Dr. Mark Young and Joe Polish.

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here's a glance at what you'll discover from Mark, and Joe in this episode:

• The difference between "Advertising" and "Marketing" (PLUS: Overcoming the #1 fear people have)
• How to sell more products to more people for more money and get better advertising outcomes
• The power of the Unconscious Mind AND why hypnotherapy and advertising and actually the same thing
• One word to NEVER use in any of your advertising or marketing (and one word that ALWAYS works)
• How Mark successfully sells consumer packaged goods for a 4x higher price than competitors
• Exact steps for creating a response getting ad… AND… the most powerful way to persuade anyone
• Two powerful techniques (and one simple formula) you can use to sell more products and services
• Mark simplifies the neuroscience of consumer response so you can apply it to your marketing
• The mental shortcuts, heuristics, and biases that evil marketers leverage against people
• Billion-dollar, real-world advertising examples you can use to motivate prospects to buy

How to find your personal abundance and build the life of your dreams on YOUR terms with the writer of Bumpers Nic Peterson.

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here's a glance at what you'll discover from Nic in this episode:

• What "Bumpers" are AND how to avoid bad things while aligning your values and behaviors
• What to do if you still feel like you're not getting enough done or enjoying the "grind"
• Secrets to increasing your power over outcomes, creating reliability, and driving up certainty
• Why "Solvable Problems" help you determine where to direct resources and what you should do
• How to discover your non-negotiables and why they help you with your resource allocation
• A way to transform how you approach each day that increases your enjoyment and effectiveness

In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education.

As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses.

Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before.

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here's a glance at what you'll discover from Russ, Joe, and Dean in this episode:

• The top I Love Marketing tools any Entrepreneur can use to scale their business right now.
• What Russ learned from "The Magic Rapport Formula", "What's In It For Them", and more!
• Becoming 5% better in all areas of your life and applying what you learn to get results
• Why marketing and influence are important skills for helping people and becoming happier
• Dean shares the 9-word email that works to revive dead leads and makes you more money
• What Russ shares with his teen students, budding Entrepreneurs, and career counseling Clients
• The best books for I Love Marketing listeners to grow from start-up to accelerated growth
• What Russ has learned about bootstrapping and growing from over 450 I Love Marketing episodes
• The power behind the advice "Imitate Before You Improvise" (AND Russ shares his favorite quote)