This week, Sherrel Sampson, Founder and CEO of Canviiy shares her journey of building a legacy, creating wealth and scaling her business to over 2,500 retailers. Canviiy isan innovative, organic-based health & wellness brand and pioneer of the ScalpBliss™ Collection proven to offer the most long-lasting (hours to days) organic-based scalp irritation solutions on the market today. 

Sherrel takes us through the previous work experience that led her to fall in love with the beauty space while also allowing her to see everything that could result in a costly mistake. When she set out to create her own brand, her first requirement was to have 100% ownership of her formulas and intellectual property. 

Sherrel talks about the responsibility she felt after discovering a feminine, fertility-impacting ingredient in some of her haircare products. She goes in depth about the benefits of being a marketer by nature and how to always think strategically on growth. Sherrel encourages listeners to always value their ideas. She did!

Bio: Sherrel Sampson is the Founder & CEO of Canviiy®, an innovative, organic-based health & wellness brand headquartered in Tampa, Fl. Sherrel has led Canviiy's growth into over 2,000 retail locations including CVS, Sally Beauty and JCPenney Stores. Sherrel has been featured by renowned media outlets including Forbes, Allure, Vogue, BET, ESSENCE, Black Enterprise, AspireTV, and Well+Good with special mention of her leadership in developing official partnerships with Moffitt Cancer Center®, USF Health®, Tampa International Airport® and Orlando International Airport®. 

Follow @canviiy or visit https://canviiy.com/.

“I want 100% formula ownership…I knew I had something special.” 

Tune in to hear more from Sherrel and Kendra!See omnystudio.com/listener for privacy information.