It can be so challenging to change your offers. I know because I've been through it! If you change your offerings and you're trying to sell the new offer while you've still got clients utilizing your old one, it can feel like you're in a very messy middle ground.

If you change your offer and find yourself in an "upgrade or get out" type of situation, will your clients stay? Unfortunately, I don't think you can expect transactional clients to stay loyal to you regardless of your offer. The difference maker here is your personal brand. Is the connection people have with you so strong that they'll buy whatever you're selling because they trust you that much?

Just know that if you're in the messy middle there is a way to make a smooth transition from an old offering to your new one, and do so gracefully so that all of your former clients feel taken care of.

* Related episodes:

202. Selling Through Service with Ashley Frank

207. LinkedIn Strategies that Work with Katie McKiever

215. Content Creation Hacks with Kali Lee

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.