The Exit Plan

I Worked the Chick-fil-A Drive-Thru With a College Degree - Here’s Why.


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Matt Forbush has lived the entire lifecycle of a franchisee. From scrubbing toilets as a teenager to managing a $30M portfolio of 50+ locations, Matt has mastered the "pennies to dollars" math of the QSR world. 

In this masterclass on scaling, Matt breaks down:

  • The 21-Year-Old Founder: How he capitalized his first two Auntie Anne’s locations. 
  • The "Messy Middle": Why he nearly lost it all on a horizontal expansion into chicken tenders and how he regrouped. 
  • The Operator to Technologist Pivot: Why he removed himself from his stores to build Zignyl (and his recent acquisition by Miso Robotics). 
  • Retention Secrets: How Matt achieved 43% employee retention in an industry that averages 100%. 

Whether you are looking to buy your first unit or you’re stuck at 10 locations trying to reach 50, Matt’s insights on "thinking out loud" and granular data will change your operating playbook. 

Download the free guide to see real costs, what owners are actually making, and which brands are the right fit for you:
👉 https://go.franzy.com/top-5-franchises-under-150k

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The Exit PlanBy Franzy

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