Let's talk about the business of wellness...

Ian McCaig, Sammi Adhami, and Daniel Shellard are the Founders of Fiit. An at-home-workout app recognised by the media as the ‘Netflix of fitness’. Ex-google employees, and Founders of Qubit, the trio have set themselves a challenge to transform the lives of the UK.

Since Fiit launched in April 2018, the Fiit app has been downloaded by 150,000 users, generated in excess of 350,000 starred user ratings, and seen more than 500,000 classes completed. With a solid founding team balancing quick decisions and team morale, and a host of celebrity trainers and influencers leading the workouts, it really is no wonder that the fitness app has attracted investment of £8.9million and won the hearts of the UK.

In this episode, Ian, Sammi and Daniel dive into the inspiration behind Fiit, the use of influencers - in both their product and marketing - and how they stand out against 150,000 fitness apps available now, on the app store.

Thank you to Fora for hosting this recording in their purpose-built recording studios in London, and to our sponsors:The go-to legal firm supporting the wellness industry Bird & Bird.

Software booking experts, MINDBODY.

Creative agency for all your wellness business needs, Skipper & Skipper.

To find out how Welltodo can support your business and career objectives, head to welltodoglobal.com today.