David Robson leads IBM's Watson business in the European financial services sector.

Perhaps the world's most recognizable AI system (after HAL 9000), IBM's Watson is live across multiple industries and is using artificial intelligence to solve hard, real world problems.

For the uninitiated: Watson is a cognitive computer that can read, understand, reason and engage with humans in support of a broad range of knowledge workers including medicine, banking and insurance.

David has been working with Watson for two years, advising banks and insurance companies on how to deploy cognitive technology within their operations.

For more on Watson, follow them on Twitter @ibmwatson or visit www.ibm.com/watson.