Earlier this week, musician Jazmine Sullivan took to Instagram and requested her followers to send in secrets, which she then shared anonymously on her page. On today’s episode, Rachelle and Madison talk about how what Jazmine did isn’t new, secrets sharing as a useful online engagement strategy, and why we’ve all be sharing our secrets online for so long.

Podcast production by Daniel Schroeder and Derek John.

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The milk crate challenge, an online viral challenge where people attempt to walk up and down a pile of milk crates stacked to resemble steps, has become so popular that it even shut down a highway and two parks in Atlanta. On today’s episode, Rachelle and Madison recount how this challenge rose to viral fame, talk to Keith Dorsey who coordinated the Atlanta event, and even try to find some milk crates of their own.

Podcast production by Daniel Schroeder and Derek John.

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Last week, the company behind OnlyFans, a platform where sex workers can generate income by providing adult content to paid subscribers, announced that it would ban sexually explicit uploads starting October 1. Less than a week later, the company reversed its decision after public backlash. On today’s episode, Rachelle and Madison talk about the rise of OnlyFans, and its importance to independent sex workers. Then they interview Slate sex columnist and OnlyFans performer Jessica Stoya about her experience on the platform over the past year, and why this sort of fight isn’t anything new for those who’ve been in the industry.

Jessica Stoya’s recent piece on OnlyFans is, “I Made Thousands on OnlyFans. I Have a Dark Suspicion About What’s Coming.” You can read more from her by checking out Slate’s How To Do It sex advice column which she writes every week with Rich Juzwiak.

Podcast production by Daniel Schroeder and Derek John.

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In 2012, the non-profit organization Invisible Children released Kony 2012, a short film about the human rights violations in Uganda perpetrated by Joseph Kony, which rapidly took over the internet and made Joseph Kony a household name. On today’s episode, Rachelle and Madison look back at the origins of the organization, how its creator handled the extreme popularity of their viral moment, and what lessons we learned from its utter failure.

Podcast production by Daniel Schroeder and Derek John.

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There is always a bunch of hand-wringing surrounding cancel culture, but after your bank account hits a certain threshold, there’s not much more to worry about. On today’s episode, Madison is joined by BuzzFeed’s Scaachi Koul to discuss why Chet Hanks just won’t go away, and what happens when a journalist finds themselves as a character in a YouTuber’s drama. We knew Trisha Paytas would be back on our radar. Make sure to check out Scaachi Koul’s profile of Trisha Paytas, “Don’t Piss Off Trisha Paytas.”

If you enjoyed this episode, check out this past Wednesday’s episode about a human bone salesman going viral on TikTok and whether it’s even legal to participate in the human skeleton marketplace.

Podcast production by Daniel Schroeder and Derek John.

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On today’s episode, Rachelle and Madison try to figure out if it’s legal to buy and sell human remains. They’re joined by Tanya Marsh, a professor at Wake Forest who specializes in funeral and cemetery law, to find out what the legal system says about the human bone market, the ethical questions surrounding such a market, and why we still have rights even after we die. If you’d like to know more about the history of the human bone trade, check out this video, “Can You Legally Buy a Real Human Skeleton?”

Podcast production by Daniel Schroeder and Derek John.

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For many TikTok users, it’s been impossible to escape #BamaRush, the week of sorority recruitment at the University of Alabama. On today’s episode, Madison and Rachelle explain, how rush week actually works, why it’s flooded our feeds, and what its popularity says about whiteness, wealth, and class on the app.

Podcast production by Daniel Schroeder and Derek John.

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Tumblr is once again trying a new way to monetize its content, but will its users allow it? On today’s episode, Rachelle is joined by fellow former Tumblr teen Allegra Frank to discuss their own origins on the platform, Tumblr’s numerous attempts to make money, and why the users who called a strike over its new Post+ feature might not have the best understanding of the legal system. (We reached out to some copyright professors to find out.)

Podcast production by Daniel Schroeder and Derek John.

Support ICYMI and listen to the show with zero ads. Sign up to become a Slate Plus member for just $1 for your first month.

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On today’s episode, Rachelle and Madison crack open some romance novels and talk about BookTok, the realm of TikTok where readers can find hyper-personal recommendations and niche memes about the horny books everybody is reading. They discuss how TikTok has caused some books to reappear on the New York Times bestseller list, Rachelle’s love of The Song of Achilles by Madeline Miller, and why the top priority when it comes to reading is fun.

Podcast production by Daniel Schroeder and Derek John.

Support ICYMI and listen to the show with zero ads. Sign up to become a Slate Plus member for just $1 for your first month.

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On today’s episode, Madison and Rachelle try to answer a listener question about whether over-the-top DIY videos are secretly kink content. They end up get pulled into the world of online reaction videos and discuss why these DIY videos are so tempting to react to, how TikTok has made engaging with this content even easier, and if reaction videos are maybe just the internet’s own kink.

Things discussed on the show:

- The toilet bowl punch video

- @sadsadmatt reacting to a TikTok where a girl pours paint on herself in a kiddie pool.

- “42 Holy Grail Hacks That Will Save You a Fortune,” from 5-Minute Crafts on YouTube

-“Your Least Favorite Gross Viral Food Videos Are All Connected to This Guy,” by Ryan Broderick in Eater

- @lixvucy on TikTok reacting to 5-Minute Crafts videos

- @vernonrecords on TikTok reacting to 5-Minute Crafts videos

Podcast production by Daniel Schroeder and Derek John.

Support ICYMI and listen to the show with zero ads. Sign up to become a Slate Plus member for just $1 for your first month.

Learn more about your ad choices. Visit megaphone.fm/adchoices