That damned jingle! In that infernal commercial trying to sell you cars, sneakers, soda, gum! Can’t get it out of your head? Well, what if we made it longer, had a famous singer perform it, and put it on the radio? How would you like it then?

A surprising number of hits across chart history got their start in advertisements: the Carpenters song that was originally a promo for a California bank. The ’70s country-pop smash by a character who didn’t exist, and was selling you sliced bread. The Sting song that began as a Japanese beer jingle. The Chris Brown song that sneaked a chewing-gum slogan into the chorus.

And that’s beyond all the songs and artists whose trajectories were changed by an ad placement—whether it was the R&B classics licensed to sell you Levi’s jeans or the indie-rock songs anointed by Apple to make iPod-wearing silhouettes bop.

Join Chris Molanphy as he explains how Madison Avenue finds its way into the Hot 100’s penthouse. We may think we don’t want the hard sell—but an army of Don Drapers are working day and night to buy the world a Coke and keep it company.

Podcast production by Kevin Bendis.

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