“I think zero to a million is the hardest because it's the area in which you incur the most cost of change.” Today, Leila (@LeilaHormozi) shares her experience in scaling big businesses and briefly explains the four primary stages of growing a business from zero to $100 million. She discusses the importance of finding a product-market fit, understanding your customer deeply, developing the right skill set, building a great team, learning to hire well, and considering key aspects while planning to sell a business. Through real-life anecdotes and practical tips, Leila guides emerging entrepreneurs on their challenging journey to success.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(1:31) - The challenges of the initial phase

(10:45) - The importance of work capacity

(14:50) - The second phase: increasing lifetime value

(17:06) - Understanding your customer's needs

(21:49) - The third phase: moving from 10 to 50 million

(23:57) - Understanding the importance of employee value proposition

(27:15) - The fourth phase: the role of innovation and talent

(29:38) - Preparing for vertical integration and technological advancements

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