In this episode of ON AIR, Joe Jones and Dave Chatmon sit down with Ken Schmidt, former Director of Communications at Harley-Davidson, to explore how the brand went from near collapse to cultural icon. Ken shares the bold strategies that helped Harley-Davidson stand out in a crowded market—focusing on strong storytelling, emotional connection, and the power of being remembered rather than just noticed. He explains why most brands struggle to spark loyalty—and how authenticity, vulnerability, and a clear point of view can help reverse that trend. This conversation offers practical takeaways on breaking through the noise, building brand advocates, and getting people to talk about your business for the right reasons. Whether you're rebuilding a brand or looking to sharpen your message, this episode delivers insights that cut through the clutter.

ON AIR is a Lennox Learning Solutions Production.