Menu Talk

IHOP hits the accelerator on menu innovation with Chef Arthur Carl at the helm


Listen Later

Arthur Carl II joined IHOP at the end of 2022, and in just over a year, he has accelerated menu innovation and taken the 1,794-unit pancake house in new culinary directions.

Carl began by identifying gaps in the menu, quickly developing a line of indulgent Eggs Benedict and sweet and savory crepes to elevate the morning daypart. Then he leaned into lunch and dinner, introducing a collection of Ultimate Steakburgers with culinary touches, like bacon jam and Parmesan crisps. Pancake Tacos followed—an instant hit with both new and core customers.


Pancakes will always be a platform for innovation at IHOP—new this year is the chain’s Pancake of the Month promotion—but Carl is going beyond pancakes to bring on-trend ingredients and chef-driven dishes to the menu.

Listen as the chef describes how he balances value, quality and innovation, talks about IHOP’s attention-getting menu and marketing tie-ins, and shares what’s next at the iconic chain.  

...more
View all episodesView all episodes
Download on the App Store

Menu TalkBy Restaurant Business Online

  • 5
  • 5
  • 5
  • 5
  • 5

5

7 ratings


More shows like Menu Talk

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,090 Listeners

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

227,699 Listeners

The Daily by The New York Times

The Daily

112,467 Listeners

Up First from NPR by NPR

Up First from NPR

56,388 Listeners

Tech Brew Ride Home by Morning Brew

Tech Brew Ride Home

968 Listeners

Wall Street Breakfast by Seeking Alpha

Wall Street Breakfast

1,029 Listeners

A Deeper Dive by Restaurant Business Magazine

A Deeper Dive

72 Listeners

RESTAURANT STRATEGY by Chip Klose

RESTAURANT STRATEGY

182 Listeners

Extra Serving: A restaurant industry podcast by Nation's Restaurant News

Extra Serving: A restaurant industry podcast

32 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,057 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,448 Listeners

Restaurant Daily by Restaurant Business Online

Restaurant Daily

28 Listeners

At Your Convenience by At Your Convenience

At Your Convenience

6 Listeners

Winsight by Winsight

Winsight

0 Listeners

Take-Away with Sam Oches by Nation's Restaurant News

Take-Away with Sam Oches

16 Listeners

Restaurant Rewind by Restaurant Business Online

Restaurant Rewind

8 Listeners

The Headlines by The New York Times

The Headlines

585 Listeners

The Wirecutter Show by The New York Times

The Wirecutter Show

1,158 Listeners