In New York, pizza is not just food - it’s part of the city’s DNA. And that story runs deep in Brooklyn where working class immigrant neighborhoods helped shape the pizza we know today. Grimaldi’s, sitting in the shadows of the Brooklyn Bridge, serves authentic, coal-fired brick oven pizza, sought out by tourists, locals and celebs like Ilir Sela, the founder and CEO of Slice. 

As an Albanian raised in Staten Island, pizza was Ilir’s destiny. In this episode, we’re sharing a pie with this founder who transformed mom & pop shops around the country and today enjoys the largest network of independent pizzerias in America. 

Timecodes 

00:00 “I Bought a Bentley With My First Profits”

00:32 Meet the Founder of Slice

03:20 The Albanian Connection to Pizza

05:30 Is Cheese a Topping?

06:23 Why Domino's Is a Great Business

09:30 The Problem Slice Was Built to Solve

14:00 Building a Business-in-a-Box for Pizzerias

19:28 The Moment He Knew Slice Would Work

20:47 From a Two-Bedroom Apartment to a Tech Company

22:30 The Secret to Entrepreneurial Success

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