In this episode of Do This, Not That, host Jay Schwedelson delivers a rapid “What’s Up This Week” rundown of the freshest marketing trends and social-media buzz.

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Best Moments:

(00:55) Meta launches Edits – a new standalone app for content creation

(02:08) On-demand webinar availability drops from 80 % to 63 %

(03:57) Now 65 % of webinars are live-only to boost attendance

(04:38) Major streaming platforms pivot toward live-content models

(05:14) TikTok’s viral “I’m So Hungry Challenge” takes off

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