Welcome back to In My Opinion - a podcast series by Sweat Elite Founder Matt Fox. In this episode the topics discussed are:  * The story of Sweat Elite (46:00 min mark). * Reflection on 7 weeks in Japan producing a video series around Ekiden (7:47 min mark). * Super shoe news from China where a couple of companies are about to roll out shoes under 100g. * Questions and Answers around How to Break into the Coaching Market. * Social Media and the light fraud going on these days. * The standard segments of IMO including fun workouts to do and recommended products and services. Send Matt an email on [email protected] with any thoughts or questions. The workouts of the week: Any Distance Workout: 2km, 1600m, 1200m, 800m, 4x400m with 2min rest and 1min rest between 400m's. Start at HM pace and end at 3k pace in the 400m's. Half Marathon Specific Workout: 4km/1km, 3km/1km, 2km/1km, 1km/1km with 1min rest between each rep and 3min between the sets. Each longer rep is at Half Marathon effort and the 1k's after it is "harder" Marathon Specific Workout: 30km run including 3 x 5km (1km recovery). The 3 x 5km should be at Marathon effort and the 3rd km within the 5km should be "faster" - closer to Half Marathon effort. Join us over at: https://www.sweat-elite-coaching.com/matt-fox