Grant Sunday, owner of Don’s Body Shop in Olathe, Kansas, has excelled in an area many business owners struggle finding the time to fill: philanthropy and grassroots marketing. And while any bit of philanthropy can benefit a business, Sunday is showing there are ways to get creative with your local efforts, from hosting Cub Scouts for building pinewood derby cars, to providing internships for local deaf students, to donating cars to the local fire academy. Sunday is proving that thinking outside the box isn’t just good exposure—it’s good for shop culture, and it's good for business.