You know your clinic is amazing. You say your clinic is amazing.

But why should prospective patients who have never tried you, believe you?

In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the evidence. In this podcast, StoryFuel founder Melanie Deziel and master of influence Phil M Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers.

Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises―even the ones you don’t realize you’re making―gathering the right evidence, and backing up each style of claim.

You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show―not tell!―the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It’s time to stand out from all the private practices that shout “trust us, we’re great!” at a skeptical audience.

Your prospective patients are waiting for you to prove it.

So listen to this episode and learn how!