Or, 'Team Russia and the Undead Ideology Project' 

Can you create an ideology that is custom-engineered, poll-driven, focus grouped, workshopped and marketed? The Presidential Administration's Alexander Kharichev is certainly trying, suggesting the Kremlin's concerns about the future.

I also discuss Marlene Laruelle's excellent book Ideology and Meaning-Making under the Putin Regime (Stanford UP 2025), and the link to Jeremy Morris's comments on it is here.

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