Path for Growth

IN, ON, & OUT of Your Business with Path for Growth COO Zack Estes


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Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.


Are you working in, on, or out of your business? Which role do you want to have? In this episode, Alex and Path for Growth COO Zack Estes continue their series on operational excellence by talking about the difference of working in, on, and out of a business. They break down the difference between each of these roles and share practical advice for leaders and owners who want to make better use of their time and energy. 


  • Today we’re continuing our series on operational excellence with our COO Zack (0:40)
  • Are you working in, on, or out of the business? (1:33)
  • The transition from working in the business doesn’t happen overnight (7:25)
  • Every person on your team should know their specific role (10:12)
  • Remember what your customers are paying for (17:30)
  • What is the role of a CEO? (20:00)
  • 1. CEOs should focus on vision (24:46)
  • 2. CEOs should prioritize culture (30:28)
  • 3. CEOs should focus on the results that matter most at this moment (32:19)
  • Owner and CEO are two different roles: Owners work out of the business (34:18)
  • Find someone who’s working out of their business and learn from them (42:27)
  • To work on our out of your business, focus on leading leaders (47:23)

  • Helpful Links and Resources

    Path for Growth Membership

    Path for Growth One-on-One Coaching

    Sign up for the Worth It Wednesday Email

    Learn more about the 2023 Path for Growth Experience – Leading Leaders

    Download the Free Reading Guide

    Join Path for Growth on Instagram for more content.


    If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.

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