Stephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, considers different pricing solutions and ways to improve the matching process as part of a business model redesign. Harvard Business School professor David Yoffie discusses his case, “Upwork: Creating the Human Cloud” and is joined by Michael Cusumano of MIT Sloan School. Along with Annabelle Gawer, they co-authored the book, The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power.