THC drinks have come a long way - they don’t taste like someone put a joint out in a beer anymore! Darnell Smith, consultant and entrepreneur, saw these market trends coming together when he founded MXXN, a non-alcoholic thc-infused spirits brand. Darnell sits down with Greg and Damon to talk about the challenges of operating within the patchwork system of US regulation, MXXN’s distinct branding, and how they got the distinctive flavors and effects of weed to mesh with gin, tequila, whiskey and rum. Darnell also gets into equity in the modern marijuana business. Promises were made, but were they kept?

Plus, Damon and Greg both made it through the Fourth of July with all their fingers. Tune in to hear the antics they got up to in, among other places, Colonial Williamsburg.

Follow MXXN at @enjoymxxn

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🔥🔥Join us each week as industry leaders, Damon Boelte and Sother Teague, sit down with a wide range of hospitality and spirits experts from around the world to discuss everything that impacts our business. 

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