This podcast inbetweenisode is dedicated to Pharma teams who have determined that EHRs and Health Information Technologies are here to stay, and that it's a business imperative to develop initiatives that suit a digitized health care ecosystem. This info has relevance to startups and entrepreneurs looking to work with Pharma. If you are working with a Pharma team and you're noticing that they are not doing the things that I'm going to talk about... get the check up front, if you know what I mean.