Duped: The Dark Side of Online Business

Inception: Online Business Edition


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Have you ever noticed how people online teach others to do the exact thing they have just learned?

Coaches coaching coaches. Creators teaching creators. Influencers teaching influencing.

It’s not innovation—it’s online business inception

In this episode, we’re exploring three tell-tale signs of Online Business inception, the online business inception pyramid scheme, and how to protect yourself.

Topics discussed in this episode:

  • What is Online Business Inception?

  • How success is often based on teaching the platform, not using it for real business. 

  • Circular content strategies that recycle the same advice with little substance.

  • Saturation of tactics leading to platform fatigue and diminishing returns.

  • The hidden pyramid scheme.

  • The shift from value creation to value extraction in the online space.

  • How to protect yourself: vet advice, temper expectations, and spot patterns early.

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.

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Duped: The Dark Side of Online BusinessBy Michelle Mazur and Maggie Patterson

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