In this episode, I share six essential steps to elevate your sales game. It begins with establishing credibility, ensuring you project the authentic value of your offerings. Next, foster emotional attachment, connecting your product to personal experiences or aspirations. I then discuss the importance of quantifying reasons - demonstrating how your product translates into tangible benefits, like financial gain or improved lifestyle. I also emphasize the need to quantify impact and capabilities, showing the practical and measurable effects on the customer's life. Lastly, I introduce the 100/20 rule, a unique approach to value justification, where giving more value than you receive builds trust and confidence in your sales proposition.