Want to hear from a business owner like you who is using Infinite Banking in their personal and business financial strategy? Today, we’re talking with Mich Hancock, a social media marketing professional familiar with LinkedIn, TEDx, and CEO of the digital marketing agency 100th Monkey.

https://www.youtube.com/watch?v=o9soHCbc6SE

So, if you would like to hear about a client’s experience getting started with Infinite Banking and working with our team, and hear some tips to improve your social media strategy… tune in now to join the conversation!

Table of contentsWhat Brought Mich to Infinite Banking?The “Hundredth Monkey” PhenomenonTechnology Ages UpHow Should Business Owners Think About Social Media?Scheduling Your PostsHow Do You Create Relevant Content?How to Get Involved in TEDxConnect with Mich HancockAbout Mich HancockBook A Strategy Call

What Brought Mich to Infinite Banking?

Mich found infinite banking through Bruce when they met through a mutual connection. Since then, she has relied on Bruce’s expertise with whole life insurance to help her make decisions, so she can focus on her zone of genius: marketing. 

[6:41] “I’m not the person you would ever want to do accounting for you. I’m the person you want doing marketing for you. And [working with Bruce is] just like a way of feeling like I’ve got this covered. Like this is all good, it’s going in the right direction, I understand what’s happening enough to where I feel good and safe around all of it.”

After a series of personal experiences, including a divorce, Mich had a moment where she realized she needed to figure out her money. She had things to pay for in the future and saving would not happen on its own. When she met Bruce and learned about IBC, it felt “like there was a path.”

[9:40] “It just made me feel like I can sleep at night and I’m going to be fine and figure all of this out… So mentally, emotionally, financially, spiritually, it was like [relief].”

The “Hundredth Monkey” Phenomenon

Mich’s marketing company is called 100th Monkey and is based on an actual phenomenon. It stems from an experiment where monkeys were placed on an island under observation. The scientists would throw sweet potatoes to them, which would get sandy, and the monkeys would eat them, regardless. That is, until one day, one monkey decided the sandy sweet potatoes weren’t all that appetizing. So he took the sweet potato to the river and washed it. Little by little, the other monkeys adopted this habit too. And by the time the 100th monkey adopted this habit, it became the new normal. 

[13:54] “That’s how I viewed social media. When I started in social media, at least in the Midwest… people were like ‘Don’t make me think about another thing about marketing.’ And I kept thinking, it’s going to catch on; it’s going to become the habit. And it did. I mean now social media is pervasive, it’s a part of everything we do.” 

[14:32] “You want to be ahead of that digital game so that you can make the most of it for your clients.”

Technology Ages Up

Mich shares that TikTok, despite some opinions people hold, may be the next up-and-coming social media site for everyone. Right now, the majority of TikTok users are young. However, the longer the app persists, the more the user base and audience age up. Those who can adopt early can make the most of this before it’s over-saturated (or before the next best platform happens). 

[15:30] “The earlier you can get there and develop your audience, the better.”

100th Monkey also has their eye on Web 3, which is only conceptual for now and is considered to be where the future of the web is heading. It’s all about decentralization. Included in this new wave is NFT technology, which is finding its footing. 

How Should Business Owners Think About Social Media?

Mich’s first piece of advice for business owners looking to improve their social media game is simple: be authentic.