Julie Nolke (@JulieNolke) is a Canadian actor, comedian and YouTuber who went viral at the beginning of the pandemic in 2020, growing her subscriber base from 50K to over 500K in a few short months. We cover a range of topics including: why going viral isn’t about one video, how she transitioned her YouTube channel and her career aspirations as an actor, writer and creator. 

Julie went to school to become an actor and when she didn’t have success right out of college, she turned to blogging as her creative outlet. Soon she started a food YouTuber channel to hone her craft in front of the camera. But when she was only receiving calls for food hosting gigs and was losing the excitement around creating food content, she pivoted her channel toward her true calling: comedic sketches. She lost 25% of her subs initially, but over a year later she had built her content library up and went viral with a video during her pandemic. 

Julie shares her path as a creator and her trials and tribulations along the way. She has seen a lot and has a great perspective for content creators both young and old. 

Nick Symmonds (@NickSymmonds) is a two-time Olympian in the 800 meters and now runs Run Gum as the CEO, while also building a big YouTube following. As someone who has always connected with a broad audience, when Nick was retiring from running professionally, he did not want that connection to end. So he turned to YouTube with the same focus and commitment with which he approached his running career. Though he did not see immediate success, he kept at it and is now closing in on 250K subscribers. Not only that, but his success as a YouTuber has had a massive impact on Run Gum's success as well.

In this episode of Influencer Business we cover a lot of ground with Nick. From his start as a professional runner, to his founding of Run Gum, to building his YouTube channel and everything in between, Nick shares his mindset, insights and reflections.

It is a great conversation with a consummate competitor that you don't want to miss.

A big thank you to our sponsor Shopstyle Collective, if you are in influencer marketing check them out at www.shopstylecollective.com.

For more on Nick:
@NickSymmonds (IG)
Nick Symmonds (YT)

For more about Trove:
@trovebusiness
www.podcast.trovebusiness.com

Joy Navon (@joynavon) a natural hair, beauty and lifestyle influencer joins us on this episode of Influencer Business to tackle some important topics. We discuss how she got her start, why representation matters, how influencers can help themselves get paid on time and what it was like to postpone her wedding due to the COVID pandemic.

Joy got her start because there were no influencers who could help her make the transition to natural hair. Despite being an introvert, she just started documenting her hair journey and created a wonderful community in the process. As she grew her platform she started to notice that she would often be the only person at conferences that looked like her, either because of the color of her hair or the color of her skin. We dive into this topic of representation, why it matters, how the landscape has changed and what she is looking to see going forward.

Joy also shares the story behind her postponed wedding, the significance of the date they chose and advice on how to handle moving the biggest day of your life.

A great conversation with a thoughtful business woman!

A big thank you to our sponsor Shopstyle Collective, if you are in influencer marketing check them out at www.shopstylecollective.com.

For more on Joy:
@joynavon (IG)
JoyNavon (YT)

For more about Trove:
@trovebusiness
www.podcast.trovebusiness.com

Courtney Quinn (@colormecourtney), the queen of color, joins this episode of influencer business to chat about her (colorful, duh) new collection with Rent The Runway, using her platform to highlight underrepresented creators, the most common questions she gets and a whole lot more.

Courtney is the ultimate content creator. She has TWO accounts on Instagram, not to mention her blog, TikTok and many more. She is always testing out new types of content, new series, and collaborations with other influencers. Not only that, she is always looking to highlight other creators, especially those who are underrepresented in the industry. We dive into how she does this both via exposure, but also through paid work.

Courtney is very thoughtful and intentional about how she approaches her platform and her partnerships. She brings years of hard work and incredible insights to this episode, giving our listeners a ton of can't-miss advice.

A big thank you to our sponsor Shopstyle Collective, if you are in influencer marketing check them out at www.shopstylecollective.com.

For more on Courtney:
@colormecourtney (IG)
@colormemagic (IG)
ColorMeCourtney.Com (Blog)

For more about Trove:
@trovebusiness
www.podcast.trovebusiness.com

Rachel Zoe (@rachelzoe) and Rodger Berman (@rbermanus) join the podcast to share their story and secrets from three decades of building businesses and brands.

Rachel Zoe is a designer, stylist, entrepreneur and style icon whose career has spanned nearly thirty years. Her husband, Rodger Berman, is an entrepreneur, businessman and investor who has been innovating since the internet first entered the public domain. Together they share their career paths, from their early days where Rachel worked for pennies as a stylist and journalist and Rodger put in eighty hour weeks at an investment bank, to their work together on a innumerable projects that make up the Rachel Zoe brand in fashion and media.

On this episode, this power couple shares the tips and secrets that helped them maintain an incredible level of success over decades, the differences between building a brand and a following, balancing work and family and so much more. It is jam packed with incredible advice from a couple who has done it all.

A big thank you to our sponsor Shopstyle Collective, if you are in influencer marketing check them out at www.shopstylecollective.com.

For more on Rachel & Rodger:
@rachelzoe (IG)
@rbermanus (IG)
Shop Rachel Zoe (Brand)
Box of Style (Subscription Service)

For more about Mary:
@maryorton (IG)
Memorandum (Website)

For more about Trove:
@trovebusiness
www.podcast.trovebusiness.com

Christine "Snaps" woke up one morning to her phone blowing up. She had just gone viral on TikTok and had 250K new followers. In less than seven days, she had 1 million followers. She now has more than 3 million!

Christine joins us today on this episode of influencer business to share the story behind the video that sent her viral and how she has approached content since (spoiler alert: her approach has not changed). We also dig into her background, why she has always been interested in comedy, weird messages she has received, her inspiration and tips for the people looking to build an audience.

It is a a fun and funny conversation with an emerging comedian.

A big thank you to our sponsor Shopstyle Collective, if you are in influencer marketing check them out at www.shopstylecollective.com.

For more about Christine:
christines_snaps (TikTok)
@christines_snapss (IG)
Christines Snaps (YouTube)

For more about Trove:
@trovebusiness
www.podcast.trovebusiness.com

In this episode we share what Trove is doing to help the Black community and why we believe that every influencer and content creator with a platform should be contributing to this movement. We also include a few shoutouts to some content creators who have touched us personally with their content in recent weeks.

Cynthia Andrew wears many hats: Attorney, Writer, Compliance Professional, Digital Content Creator, Brand Ambassador, Traveler, Home Renovator and (soon-to-be) Mother! In short, she is many things and has been keen on challenging the norms of what it means to be a litigator, a Black woman in travel, a digital content creator and what it means to balance them all.

On this episode of Influencer Business, we cover a lot of these different aspects to Cynthia’s life. She shares what it was like traveling when COVID hit, a few crazy stories from her pregnancy journey, renovating her home during COVID and how she balances her legal career with being an influencer. It is an awesome episode full of great stories from an amazing woman.

A big thank you to our sponsor Shopstyle Collective, if you are in influencer marketing check them out at www.shopstylecollective.com.

For more about Cynthia:
@simplycyn
http://www.simplycyn.com/

For more about Trove:
@trovebusiness
www.podcast.trovebusiness.com

Tezza (@tezza) and Cole (@cole_herrm) join us on this episode of Influencer Business to share how they built the wildly popular Tezza App, what it takes to be successful and how to work together as a married couple. They also share exciting new updates just released in the app, so if you don't have it already make sure you check it out on the Apple App Store or on Google Play.

The Tezza photo and video editing app has generated over 5M downloads and has been shooting up the the Apple app store charts. Though it is now incredibly successful, Tezza and Cole share the app's humble beginnings and all the hard work that went into just getting the first version live. It is a rare look into the world of technology and product development from the perspective of a creative photographer (Tezza) and a developer (Cole), who are both creative but have very different skill sets.

Tezza and Cole also share details around how they work together as a married couple and how they extend the learnings from their own endeavors with the Tezza brand to the way in which they collaborate with brand partners. It's a great conversation where we get both of their perspectives and dig deep on what it takes to be successful.

For more about Tezza, Cole and the Tezza Brand:
Tezza: @tezza
Cole: @cole_herrm
Tezza App: @tezzaapp
Tezza Brand: @bytezza
https://www.shoptezza.com/

For more about Trove:
@trovebusiness
www.podcast.trovebusiness.com

In the final episode of this three part mini-series, Keiko Lynn (@keikolynn) and Bobby Hicks (@thisfellow) join us on the podcast to share what it's like to live and work together during the Covid crisis. Keiko and Bobby were actually roommates before they started dating, so they have lived together for a long time and know each other pretty well. Even still, being cooped up in their apartment full-time is a new challenge for them. This is a fun conversation where we dive into quirks and pet peeves, while also digging into how to maintain a strong relationship with this degree of separation (or lack thereof). It's a lot of fun with many laughs and more than a few great insights.

For more about Keiko:
@keikolynn
www.keikolynn.com

For more about Bobby:
@thisfellow
www.thisfellow.com
@fellowfilmproductions
www.fellowfilmproductions.com

For more about Trove:
@trovebusiness
www.podcast.trovebusiness.com