The fourth installment of our second influencer masterclass: Working with Brands.

We sat down with five influencer marketing experts to learn what agencies, consultants and brands care about when running influencer marketing campaigns. Our experts spend their working lives developing successful relationships between brands and influencers and running campaigns. So they have seen it all and they shared it with us. What originally was going to be a single episode, turned into a five installment mini-series that contains the greatest collection of advice and insights for anyone looking to build a business as an influencer.

Installment 4: Being A Better Partner
In this fourth installment, we pose two questions to our contributors:

1. How can influencers be better partners to brands?
2. How can brands be better partners to influencers?
3. What can influencers do to work with more brands?

Make sure you take a listen and stay tuned for the next 2 installments as well!

A big thank you to our contributors:

• Aleksandra Chojnacka, Senior Director of Business Development at ShopStyle
• Sydney Fazende, Vice President of Digital at LaFORCE
• Carly Hill, Social Media and Influencer Account Executive at Alison Brod Marketing & Communications
• Lauren McGrath, VP of Studio and Strategy at ACTIVATE
• Angie Niles, Independent Consultant

Head to www.trovebusiness.com to check out the full article on this masterclass.

Mixed by Pete Crimi: https://www.petecrimi.com/.

The third installment of our second influencer masterclass: Working with Brands.

We sat down with five influencer marketing experts to learn what agencies, consultants and brands care about when running influencer marketing campaigns. Our experts spend their working lives developing successful relationships between brands and influencers and running campaigns. So they have seen it all and they shared it with us. What originally was going to be a single episode, turned into a five installment mini-series that contains the greatest collection of advice and insights for anyone looking to build a business as an influencer.

Installment 3: The Good, The Bad, The Ugly
In this third installment, we pose two questions to our contributors:

1. What is the WORST thing you have seen out of influencers?
2. What is the BEST thing you have seen out of influencers?

Make sure you take a listen and stay tuned for the next 2 installments as well!

A big thank you to our contributors:

• Aleksandra Chojnacka, Senior Director of Business Development at ShopStyle
• Sydney Fazende, Vice President of Digital at LaFORCE
• Carly Hill, Social Media and Influencer Account Executive at Alison Brod Marketing & Communications
• Lauren McGrath, VP of Studio and Strategy at ACTIVATE
• Angie Niles, Independent Consultant

Head to www.trovebusiness.com to check out the full article on this masterclass.

Mixed by Pete Crimi: https://www.petecrimi.com/.

The second installment of our second influencer masterclass: Working with Brands.

We sat down with five influencer marketing experts to learn what agencies, consultants and brands care about when running influencer marketing campaigns. Our experts spend their working lives developing successful relationships between brands and influencers and running campaigns. So they have seen it all and they shared it with us. What originally was going to be a single episode, turned into a five installment mini-series that contains the greatest collection of advice and insights for anyone looking to build a business as an influencer.

Installment 2: Trends and Budgets
In this second installment, we pose two questions to our contributors:

1. What trends are you seeing in the industry?
2. What are brands' budgets doing? Are they increasing? Decreasing? Staying flat?

Make sure you take a listen and stay tuned for the next 3 installments as well!

A big thank you to our contributors:

• Aleksandra Chojnacka, Senior Director of Business Development at ShopStyle
• Sydney Fazende, Vice President of Digital at LaFORCE
• Carly Hill, Social Media and Influencer Account Executive at Alison Brod Marketing & Communications
• Lauren McGrath, VP of Studio and Strategy at ACTIVATE
• Angie Niles, Independent Consultant

Head to www.trovebusiness.com to check out the full article on this masterclass.

Mixed by Pete Crimi: https://www.petecrimi.com/.

The first installment of our second influencer masterclass: Working with Brands.

We sat down with five influencer marketing experts to learn what agencies, consultants and brands care about when running influencer marketing campaigns. Our experts spend their working lives developing successful relationships between brands and influencers and running campaigns. So they have seen it all and they shared it with us. What originally was going to be a single episode, turned into a five installment mini-series that contains the greatest collection of advice and insights for anyone looking to build a business as an influencer. 

Installment 1: How to Stand Out
In this first installment, we pose three questions to our contributors:

1. What do you look for when casting an influencer campaign?
2. What makes an influencer stand out?
3. Do numbers matter?

Make sure you take a listen and stay tuned for the next 4 installments as well!

A big thank you to our contributors:

• Aleksandra Chojnacka, Senior Director of Business Development at ShopStyle
• Sydney Fazende, Vice President of Digital at LaFORCE
• Carly Hill, Social Media and Influencer Account Executive at Alison Brod Marketing & Communications
• Lauren McGrath, VP of Studio and Strategy at ACTIVATE
• Angie Niles, Independent Consultant

Head to www.trovebusiness.com to check out the full article on this masterclass.

Kaya Yurieff, a reporter at CNN Business who covers influencers, joins the podcast to talk about everything that is going on in the space. From the misconceptions of influencers to Instagram hiding likes to CGI influencers, Kaya covers a lot of ground on this episode. She even shares what she is tracking in 2020 (and what you should be tracking too). As someone who sees the industry from a very unique vantage point, Kaya has great insight into the broader trends in the industry and provides incredible insight. Sometimes you need to pull up and take a look at the industry from a 10,000 foot view, which is exactly what Kaya provides.

Kaya Yurieff:
CNN Business: https://www.cnn.com/profiles/kaya-yurieff
Instagram: https://www.instagram.com/kyurieff/?hl=en
Twitter: https://twitter.com/kyurieff

Allyson Letteri has spent the majority of her career helping small business owners. Whether she was launching products for Intuit all over the world or helping entrepreneurs grow their revenue at Thumbtack, she has spent thousands of hours working with small businesses and helping them succeed. In this episode, Ally covers a range of game-changing topics for influencers. As a marketing expert, she shares incredible insights on how influencers can drive growth in their businesses by harnessing some key traditional marketing concepts. As someone who lives and breathes small businesses, she dives into the key characteristics of those who make it and those who don’t. Furthermore, she opens up about how she balances her career with being a wife and mother to two children. An excellent operator and an even better person, Ally has amazing advice for anyone building a business or just trying to navigate their own professional life.

Allyson Letteri: https://www.linkedin.com/in/allysonletteri/

Moti Ankari and Marcel Floruss are two leading men's fashion influencers and in addition to being good friends, they are also business partners. A few years ago they launched Ankari Floruss, a footwear brand. They share the journey from just starting out to their recent rollout with into Nordstrom. Moti and Marcel dig deep into what it takes to build a brand, some mistakes they made early on and how they balance their brand with their work as influencers (and do they wear shoes from other brands?)

Ankari Floruss:
Website: https://www.ankarifloruss.com/
Instagram: @ankarifloruss

Moti Ankari:
Instagram: @motiankari
Website: https://metroman.com/

Marcel Floruss:
Instagram: @marcelfloruss
YouTube: https://www.youtube.com/user/AyJayee

Reesa Lake is a Partner and Executive Vice President at Digital Brand Architects, leading the team's Brand Partnerships Division. Her firm manages influencers, and she herself has always been at the forefront of the influencer industry, watching it develop and evolve. (Remember when it was called blogging?) Her wealth of knowledge in the industry is absolutely invaluable to this community. If you've ever felt the need for advice and guidance, but maybe haven't begun working with a manager yet, this is the perfect episode for you.

Connect with Reesa & DBA:
Reesa Lake on Instagram
DBA

Liz Adams of Hello Adams Family (formerly Sequins & Stripes) is the Chicago-based blogger who started blogging before influencers were even a thing. Her evolution as an influencer is a great example of how bloggers and influencers can (and should) focus on what they are most interested in creating, even if that changes over time. Liz's ability to pivot her platform towards topics that excite her personally and her dedication to creating quality content has enabled her to build a highly engaged audience even as she has evolved. This is a though-provoking episode, must-listen for every influencer as you think through building your own platform.

Dr. Dendy Engelman, MD, is a Cosmetic Dermatologist and board-certified dermatologic surgeon to the stars. In addition to treating some of your favorite celebrities, she's completed over 15,000 surgeries during the course of her practice, she's an expert in her field, and she's an influencer herself. Dr. Engelman takes us through her career path and how it naturally flowed into the influencer space, which then led into further unique career opportunities. She's a huge advocate for authenticity, accuracy, and hard work—in every industry.