You’ve probably heard the whispers online.. “It’s the end of the influencer economy and there are no more brand deals!” Spoiler alert: Influencer marketing isn’t dead.
Brand deals are not dying… HOWEVER, the creator economy is indeed changing. And it’s changing at lightning speed.
In this episode, I’m breaking down what’s really going on behind the scenes in 2025, and how YOU, as a creator, can stay ahead of the curve.

We’re talking about:
✨ What’s really happening in the creator space in 2025
✨ How creators are adapting (and thriving) despite the shifts
✨ A behind-the-scenes look at what brands are thinking
✨ The strategies you need to pitch smarter and profit
✨ AND SO MUCH MORE YOU CAN’T AFFORD TO MISS

This is not the time to panic! It’s the time to pivot. Because the creators who evolve and take control of the shifts, will be the ones who profit.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/3fqPkN5k0-k

Creators vs. AI? AI is changing the creator landscape fast, and not always in ways that benefit us.
In this episode, I’m sharing a real situation that sparked a BIG conversation in my creator community. We're talking about the ripple effects of AI in the influencer space: what it means for your brand, your income, and your future.
And this is something every content creator needs to be thinking about. If you're a creator, brand, or just curious about where this is all headed — you need to see this.
We’re going to talk about what’s really going on, and how we can protect our work and our future.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/z9v9SBAYkZ0

In this engaging conversation, Sandi shares her incredible journey of growth in the content creation space, detailing her family's epic travels and the strategies that led to their success on social media. From leveraging viral content to understanding the importance of speed and consistency, Sandi emphasizes the need for creators to believe in their worth and invest in their growth. The discussion also touches on the significance of brand deals and the mindset required to thrive in the ever-evolving landscape of digital content. In this conversation, Sandi shares her journey from running a film production company to embracing a full-time RV lifestyle and creating engaging content on social media. She discusses the impact of their lifestyle changes on their family and the importance of authenticity in content creation. Sandi emphasizes the significance of persistence in pitching to brands, the division of responsibilities within their family business, and the challenges of managing community engagement. The conversation also touches on effective pitching strategies, overcoming imposter syndrome, and the importance of planning to avoid burnout while maintaining high-quality content.

You Can Follow Sandi & Jimi Here:

Website: https://www.trynsomethingnew.com/
Instagram: @trynsomethingnew - https://www.instagram.com/trynsomethingnew/
TikTok: @trynsomethingnew - https://www.tiktok.com/@trynsomethingnew
YouTube:  @tryNsomethingnew  - https://www.youtube.com/trynsomethingnew

About Sidewalker Daily:


Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/


Content creators, influencers, monetize your influence, pitching brands, charge your worth, personal branding, building a personal brand, in-person networking, digital presence, networking tips, women entrepreneurs, entrepreneur mindset, business growth, resilience in business, balancing motherhood and entrepreneurship, empowering women in business, CEO journey, personal brand evolution, pitching strategies, influencer marketing, Create and Cultivate, women in business festival, brand partnerships, influencer business, entrepreneurial resilience, personal brand growth, monetize brand deals, building a strong brand, influencer tips, business festival for women, strategic pitching, creating a digital presence, influencer success, business and motherhood balance, influencer networking, creator monetization strategies, personal brand insights



This episode can also been seen on YouTube: https://youtu.be/R-IhCWJm9r4

Monetizing Threads? YES, it is happening! 👀 The LinkedIn meets Twitter (but with a creative twist) platform is now becoming a real opportunity for creators looking to grow and earn. In this episode, I’m breaking down the nitty gritty on how exactly creators are making money on Threads 💸 We’re talking about: - How Threads is being monetized (even without the invite-only program) - How to pitch and bundle Threads into brand packages - Why Threads can be your new secret weapon for lead generation + consulting - Creative ways to monetize with a small (but active!) audience Whether you’re storytelling, selling a digital product, or positioning yourself as a thought leader, there’s space for you in Threads. Make sure to get your pen and paper and start now (before everyone else catches on)!

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/hLOlS2n9fVQ

In this engaging conversation, Marina Middleton shares her journey from a cultural shock in Boston to becoming the CEO of Create and Cultivate. She discusses the butterfly effect of her career, the importance of in-person networking, and how her company empowers women at all stages of their careers. Marina provides valuable networking tips and emphasizes the significance of maintaining a strong digital presence. In this conversation, Nina and Marina discuss the significance of personal branding, the creation of the world's largest festival for women in business, and the balance between motherhood and entrepreneurship. Marina shares insights on evolving personal brands, the vision behind the festival, and the importance of modeling resilience for the next generation.
You Can Follow Marina Here: Personal Website: https://www.marinamiddleton.com/ Create Cultivate Website: https://www.createcultivate.com/ Create Cultivate Festival: https://www.createcultivate.com/festival Instagram: @CreateCultivate https://www.instagram.com/createcultivate/ @MarinaaMiddleton https://www.instagram.com/marinaamiddleton/ TikTok: @CreateCultivate.com https://www.tiktok.com/@createcultivate.com @MarinaaMiddleton https://www.tiktok.com/@marinaamiddleton

About Sidewalker Daily:


Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/


Content creators, influencers, monetize your influence, pitching brands, charge your worth, personal branding, building a personal brand, in-person networking, digital presence, networking tips, women entrepreneurs, entrepreneur mindset, business growth, resilience in business, balancing motherhood and entrepreneurship, empowering women in business, CEO journey, personal brand evolution, pitching strategies, influencer marketing, Create and Cultivate, women in business festival, brand partnerships, influencer business, entrepreneurial resilience, personal brand growth, monetize brand deals, building a strong brand, influencer tips, business festival for women, strategic pitching, creating a digital presence, influencer success, business and motherhood balance, influencer networking, creator monetization strategies, personal brand insights



This episode can also been seen on YouTube: https://youtu.be/gyLQWAyG_pk

As an influencer, creator, brand, or even just someone who’s nosy about the influencer space (hi, same 👋), staying on top of what’s really happening in our industry is non-negotiable!

That’s why in this episode, I’m breaking down Collabstr’s 2025 Influencer Marketing Report, so you don’t have to comb through it alone. We're diving deep into key stats, trends, platform insights, niche breakdowns, creator earnings, and what it all means for your next move.

From how much the industry is now worth ($22B!) to the rise in UGC demand, to why AI is both exciting and a little scary... I’m walking you through it all.

Better get your pen and paper ready! Let's digest it all together.

📑 Collabstr’s Full Report: https://collabstr.com/2025-influencer-marketing-report

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://bit.ly/43s00OJ 
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/ekGYsASSfRk

Alix Earle made $450K for ONE IG Story?! 😮 We’ve all seen the headlines: Alix Earle reportedly made $450,000 for a single Instagram Story! But before we all quit our day jobs and start posting GRWMs... let’s break down what it actually takes to earn that kind of money as a content creator In this episode, I’m spilling the real tea on: 

✔️ How much work goes into building a brand like Alix’s
✔️ The frequency and consistency that fuels brand partnerships
✔️ The strategy and speed that give creators an edge
✔️ The power of audience trust & engagement
✔️ What brands are really looking for in creators in 2025

If you’ve ever wondered what it takes to make influencer marketing a career (not just a side hustle), this one’s for you.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/JPgrpweNWcU

In this conversation, Latasha James and Nina discuss the evolution of content creation, focusing on the transition from being seen as an influencer to a business owner. They explore the importance of brand partnerships, pricing strategies, and the significance of long-form content on platforms like YouTube. Latasha shares her experiences with successful brand collaborations, the importance of maintaining relationships with brands, and the red flags to watch out for when entering partnerships. The discussion emphasizes the need for creators to align their brand partnerships with their values and audience expectations while also highlighting the joy of content creation. In this conversation, Latasha James shares her journey as a content creator, discussing her passion for filmmaking and the joy of creating content. She emphasizes the importance of understanding one's identity as a creator, the significance of niching down for growth, and the strategies for maintaining consistency in content creation. Latasha also highlights the benefits of vlogging as a creative outlet and explores monetization opportunities through social media management. She discusses the evolution of her community and the solopreneur mindset, encouraging creators to align their work with their values and to consider outsourcing tasks that do not bring them joy.

You Can Follow Latasha Here: Website: https://www.latashajames.com/
Instagram: @thelatashajames https://www.instagram.com/thelatashajames/
TikTok: @thelatashajames https://www.tiktok.com/@thelatashajames
YouTube: @thelatashajames https://www.youtube.com/@thelatashajames
Spotify Podcast: https://creators.spotify.com/pod/profile/thelatashajames/
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-freelance-friday-podcast/id1339512399
Social Media Management Accelerator: https://courses.latashajames.com/courses/social-media-management-accelerator?ref=6ee987

Use code SIDEWALKER for 30% OFF (or the 1st month if you choose the payment plan).

Free Vlogging Course: https://courses.latashajames.com/courses/the-art-of-the-vlog
Other links mentioned by Latasha:
Values Assessment: https://personalvalu.es/
Nikon Z 30: https://amzn.to/3Z7CfdA

About Sidewalker Daily:


Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/




How to land paid brand deals, pitching as a content creator, influencer income tips, turning content into a full-time job, creator education, building a sustainable creator business, digital entrepreneurship, how to work with brands, creator collaboration tips, maximizing brand deal value, authentic creator branding, managing client relationships as a creator, scaling as a digital creator, creative business strategies, passive income for influencers, managing multiple income streams, creator productivity hacks, influencer business tips, transitioning from influencer to entrepreneur.



This episode can also been seen on YouTube: https://youtu.be/LZSimPlCK_g

Think you need a huge following to start making money on Instagram? Well, I might change your mind 😉. In this episode, I break down five powerful ways to monetize your Instagram — even if you're just getting started or have under 500 followers. Whether you're a total beginner or simply stuck thinking you're "too small," this episode will shift your mindset and give you actionable ideas you can start implementing today. Let's dive into all the creative (and doable!) ways to start building real income with no follower requirements! 🔑 What You'll Learn: - How to earn with UGC (user-generated content) - Affiliate programs that welcome small creators - How to offer paid subscriptions on Instagram....... and much more!

🎁 Free Gift For Influencers & Creators: https://bit.ly/2VwThl8
🤩 Ready To Level Up? Speak with Our Success Manager: https://bit.ly/43s00OJ 
👉 Book A Call: https://bit.ly/swdcoaching
🎓 Join My Next Free On-Demand Training: https://bit.ly/3dPdVbV 
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
Enroll to our FREE Pitching To Brands TRAINING Click here: https://bit.ly/3kGsVIp
🎉 Enroll to our Pitching To Brands Mastercourse 🎉 http://bit.ly/PitchingToBrandsMasterCourse
🎉 Enroll to our Instagram Reels BOOTCAMP 🎉  https://bit.ly/IGreelsbootcamp

This episode can also been seen on YouTube: https://youtu.be/S_onAPEqRnM

In this episode of Influencer Confidential, Nina interviews Olga Valentin, a successful content creator and entrepreneur behind Mini Jet Setter. Olga shares her journey of growing her Instagram following to over 100,000 in just two years, emphasizing the importance of focusing on a niche, providing value, and the quality of content over quantity. They discuss strategies for effective pitching, the significance of personalization in brand partnerships, and how to manage time effectively while balancing family life. Olga also opens up about overcoming frustration, building confidence, and dealing with imposter syndrome in the creator economy. In this conversation, Olga shares her journey as a creator and entrepreneur, discussing the importance of supportive partnerships, and the balance between motherhood and her career. She emphasizes the significance of morning routines for productivity and the careful navigation of family safety in the online space. Olga also delves into her experience of building a product line alongside her influencer work, highlighting the organic growth of her travel kits and her vision for the future of her brand.

You can Follow Olga Here:

Website: www.minijetsetter.com
Instagram: @mini.jetsetter https://www.instagram.com/mini.jetsetter/
TikTok: @mini.jetsetter https://www.tiktok.com/@mini.jetsetter

About Sidewalker Daily:

Sidewalker Daily is your go-to resource for creators who want to land brand deals, make money doing what they love, and level up their pitch game with the right tools and strategies.


🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
💻 Watch My Free On-Demand Training: https://sidewalkerdaily.com/brand-deals-training/
🌟 Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/

Keywords: Instagram growth, content creation, brand deals, pitching strategies, influencer marketing, family travel, Olga Valentin, Mini Jet Setter, social media strategy, creator economy, imposter syndrome, creator partnerships, family safety, morning routines, work-life balance, product line, influencer marketing, motherhood, travel kits, entrepreneurship



This episode can also been seen on YouTube: https://youtu.be/fU4GrrT-10c