Discover how to transform your passion for travel into a thriving career as we welcome Jodi Halstead, an expert in Ireland travel advice, to the show. Listen in as Jodi recounts her remarkable journey from a traditional travel blogger to establishing a successful business. During the pandemic of 2020, Jodi took a strategic pivot, honing her business focus, and emerged stronger as travel resumed. Her insights reveal the power of understanding your audience and crafting unique, valuable content that stands out from run-of-the-mill travel reviews. Jodi’s approach underscores the importance of thinking beyond blogging, viewing it as part of a larger business strategy.

Get ready to gain practical advice on building a sustainable travel career, as we discuss the importance of niche markets and resonating with specific audiences. We explore innovative monetization strategies, from affiliate marketing and business referrals to personalized services like vacation coaching and exclusive travel experiences. Throughout the episode, you'll hear about creative ways to build a more engaged community by aligning content with audience interests. Jodi’s inspiring story and actionable strategies provide a roadmap for anyone aspiring to make a lasting impact in the travel content industry.

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Ever wondered how a simple idea can transform into a game-changing product? Meet Kathi Rodgers from Oak Hill Homestead, a seasoned blogger whose innovative emergency planning solution is making waves. Discover how Kathi's deep understanding of her audience led her to create a planner that not only meets but exceeds her audience's needs. From digital success to envisioning a physical product, Kathi's journey is a testament to the power of insight and creativity. Her planner is not just a product; it’s a must-have tool, and I’m so excited to purchase it for myself and as gifts for friends.

Join our vibrant Insiders community, where the synergy of shared goals and motivations thrives. Here, business owners benefit from live weekly training sessions and monthly group coaching calls, all designed to navigate unique challenges and amplify strengths. Every business has its own path, and through our community, you'll find the guidance and accountability needed to succeed. If you’re ready to elevate your business alongside fellow driven entrepreneurs, becoming an Insider is your next crucial step.

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Kick off the New Year with a brand-new mindset for goal setting that goes beyond mere business ambitions. Imagine transforming your life by focusing on three key areas like financial stability, family strength, and personal health. I've learned through my journey that prioritizing physical health doesn't just boost my productivity but also enriches my mental well-being. Ever tried playing Mexican Train with your kids? It's been a game-changer for me, creating stronger bonds with my daughters. Plus, aligning business strategies with financial goals can be a game plan for success, especially when paired with a 90-day targeted objective.

Balancing personal goals may sound challenging, but it’s crucial for making a meaningful impact. Good health and strong family ties are more than just goals; they're the backbone of a fulfilled life. As someone juggling the complexities of family life, including the adventures of a teenage driver, I've found that managing time and energy effectively can reduce stress and sharpen focus on ambitions, whether in business, health, or social circles. Get ready to set your own goals with actionable steps in health, mental well-being, social life, and family connections. Plus, stay tuned for an inspiring story about a community member making waves in her business, setting the stage for our next chapter together. Let's embark on this journey of growth and connection, making this year unforgettable.

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Are you ready to kick off the New Year with a bang? Discover how taking a closer look at your financial commitments and subscriptions can lead to a more focused and goal-driven life. We're here to guide you through the process of cleaning up your finances so that you can channel your time, energy, and resources towards what truly matters. Plus, get an introduction to our highly effective 90-day plan program, designed to break down your goals into achievable steps, boosting your chances of success by a whopping 60% just by writing them down.

Hear inspiring stories from our insider members who are making waves in their businesses and setting themselves up for monumental growth. Being part of our insiders' community means gaining access to exclusive trainings, group coaching calls, and invaluable personalized support. Whether you're already an insider or considering becoming one, now is the perfect time to seize the opportunity and make this year transformative. So, sharpen your pencils, jot down those goals, and join us in making this your year of impact and transformation.

Unlock the secrets of content repurposing and revolutionize the way you reach your audience. Have you ever wondered how you can extend the lifespan of a single piece of content across multiple platforms effectively? Join me, Jenny Melrose, as I share powerful strategies on transforming content into various formats to save time and broaden your audience. You'll discover the art of working smarter by reimagining your content to fit blogs, podcasts, and social media, ensuring you captivate different content consumers effortlessly. I’ll guide you through the importance of having a primary platform and why owning a piece of digital real estate, like a website, is crucial for maintaining control over your creations.

But the journey doesn’t end there. Experience the thrill of innovation as we explore creative ways of repurposing, ensuring your content continues to impact and engage. With exclusive access to my Influencer Entrepreneurs Unhinged premium podcast, I invite you to get up close and personal with unedited, behind-the-scenes insights. This is your chance to embrace content repurposing as a game-changing tool, enhancing your reach and efficiency. Let's embark on this exciting learning adventure together, and take your content strategies to unprecedented heights.

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Discover expert tips from Kate Ahl on driving Pinterest traffic in 2025! Learn actionable strategies to grow your audience, boost engagement, and achieve success with this powerful platform.

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Starting a business from scratch can be as daunting as it is exhilarating. What if your path to entrepreneurial success doesn't require a complete overhaul but rather a strategic pivot? In this episode, I recount my own journey of transformation with my second venture, Jenny Melrose Side of Things, where I harnessed my existing expertise in marketing and took a sharp right-hand turn instead of a full 360-degree spin. By sharing insights on the power of identifying your passion and honing in on a specific niche, I guide you through the mental shift from merely creating content to crafting a solution that authentically resonates with your audience's needs.

Join me as we explore the nuances of understanding your target audience through meticulous market research and the importance of adapting to a rapidly changing digital landscape. Whether you're an aspiring entrepreneur or looking to breathe new life into an existing business, learn how to construct a compelling web of content around a unique product or service. Let's redefine your strategy and ensure that your business not only stands out but also serves as the perfect solution your community has been waiting for.

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As we face the pressures of creating that picture-perfect holiday season, it’s all too easy to forget just how remarkable we are as business owners. This episode is a heartfelt reminder to pause, reflect, and truly celebrate the courage and tenacity it takes to run a business. I open up about my own struggles with the relentless desire to be in the top 10% of podcasters and the guilt that comes with unmet expectations. Instead of focusing on what's yet to be achieved, let’s take the time to acknowledge our journeys, our victories, and the incredible impact we make every single day.

Whether you're juggling the latest in technology at 65 or managing multiple responsibilities while steering a flourishing business, your contributions are nothing short of amazing. It's crucial to remind ourselves of our achievements and embrace the power we hold. I'll encourage you to look in the mirror and confidently affirm your worth as a business owner ready to change the world. Let’s build each other up and go forward knowing that our feet hitting the ground every morning signifies another day of making an incredible difference.

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Juggling family commitments, coaching responsibilities, and business duties, I've learned firsthand the art of planning for life's unexpected twists. Imagine managing the chaos of a packed schedule while coaching middle school girls' basketball and still keeping a business thriving. Through laughter and challenges, I've come to appreciate the power of a well-thought-out yearly plan. Whether it's mapping out the busiest times of the year or leaving thoughtful "breadcrumbs" to ease back into work, preparation is key. Life's unpredictability, from the joys of an empty nest to the trials of menopause, requires more than just resilience—it demands strategic foresight.

Join me as I share stories and strategies on preparing for interruptions with the support of a strong team. From having a family member help with podcast tasks to anticipating the busiest periods, it's all about knowing when to step away and how to return smoothly. Learn why a 90-day plan is not just a tool but a lifeline for maintaining productivity. Whether you’re gearing up for a holiday break or a major life change, discover how to leave notes for yourself—guiding your return to projects and ensuring that chaos doesn’t catch you off guard.

What if you could unlock the secrets to ultimate productivity and effortless efficiency in your business? Join me, Jenny Melrose, on the Influencer Entrepreneur's Podcast as we uncover practical strategies to streamline your workload and achieve your 90-day goals for 2025. You'll discover how to build your ultimate project task list, prioritize effectively, and set achievable deadlines. Learn the power of batching similar tasks to maintain focus and reduce mental fatigue, and explore tools like Asana, Trello, and Google Docs to enhance your task management. Whether you're a fan of digital tools or prefer traditional planners, you'll find helpful insights to boost your productivity.

Organizing tasks can transform your efficiency, and dedicating specific time blocks to similar activities prevents the constant switching that drains your energy. We'll dive into a 90-day planning program that focuses on three main goals, breaking them down into projects, tasks, and SOPs to create a smooth workflow you can easily delegate. This tailored approach ensures your task management aligns perfectly with your business objectives. So, whether you're recording podcasts, conducting research, or filming videos, this episode provides the essential framework you need to optimize your task handling and achieve outstanding results.

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