In this episode of What’s Next with Aki Anastasiou, Infobip’s Senior Client Success Executive, Brighton Chidoma, discusses the benefits of RCS (Rich Communication Services) over SMS. Chidoma is an experienced software development executive and digital marketing expert who is passionate about customer success management.

In this interview, Chidoma talks about Infobip’s RCS offering. He explains what RCS is, what benefits it offers, and why it is better than SMS. Chidoma then unpacks how Infobip integrates RCS into its customer experience strategy. Finally, Chidoma tells viewers which smartphones can support RCS and what happens if a device doesn’t offer support for the communication service.