Inform Performance

Episode 235: In this episode of Accelerate Podcast, host Nicola Graham is joined by Susie Reiner, founder of TheoryEx, a research and consulting practice sitting at the intersection of human performance, technology and validation.

Susie has spent over a decade moving between the worlds of academic research, elite sport, and commercial health tech, working with companies to translate scientific evidence into commercial decisions. Alongside her industry work she is an assistant professor of exercise science at Seton Hall University, and one of the lead authors behind the Sports Tech Research Network's white paper on the current state of sports tech innovation. That combination — sitting between the lab, the field, and the boardroom — has given her an unusually clear read on a term the industry uses constantly and defines rarely.

At the centre of the conversation is what 'evidence-based' actually means. The phrase has become a marketing asset, but the standard behind it shifts dramatically depending on who is making the claim, what was measured, and against what. Susie unpacks the difference between a study that exists and a study that answers the question a practitioner is actually asking.

ㅤ From there the discussion turns to why validation is so often bolted on rather than built in — treated as a box to tick once a product is already in market, rather than a process that shapes what gets built in the first place — and what that costs both companies and the practitioners buying from them.

ㅤ The episode closes on the harder structural question: what it would take to close the gap between what the science genuinely supports and what the market is willing to pay for, and why that gap persists even when the appetite for rigour is there.

ㅤ Topics Discussed:

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Where you can find Susie:

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Sponsors

Gameplan Is a Rehab Management System providing Medical & Performance Departments with a centralised platform to plan, track & manage the return-to-play process inside a data rich environment. Gameplan provides one platform to connect the people, process and data during rehab. 

VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training

Hytro: The world’s leading Blood Flow Restriction (BFR) wearable, designed to accelerate recovery and maximise athletic potential using Hytro BFR for Professional Sport. 

BTL: BTL Industries develops advanced rehabilitation and performance technologies, including SIS DUO, Shockwave Therapy, High-Intensity Laser, TR-Therapy, Lymphastim and R-FORCE. BTL systems are designed to support recovery, pain management, functional rehabilitation and return-to-play pathways across clinical and elite sport settings.

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Where to Find Us

Keep up to date with everything that is going on with the podcast by following Inform Performance on:

Episode 234: In this episode of Sports Science Insights Podcast, host Steve Barrett is joined by Niklas Virtanen, who leads the sport science efforts at FC Midtjylland. With over eight years of experience in elite sport and high-performance consulting, and backed by UEFA fitness coaching and physiotherapy credentials, Niklas has built his work around a data-driven approach to optimising player performance and development.

Much of the conversation starts from a premise that is easy to say and harder to sit with: GPS has been mastered. Total distance, high-speed running, sprint counts — the metrics that once felt like the frontier are now table stakes, tracked by almost every club at almost every level. The interesting question is no longer whether you can collect them, but what you do once collecting them stops being a competitive advantage.

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Where you can find Niklas:

LinkedIn

Instagram

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Sponsors

Axon: Performance teams spend the morning after game day stitching together six systems before the coach gets an answer. Axon Perform fixes that. Every source you already use, Catapult, StatSports, VALD, Opta, OVAL, Wyscout, WHOOP, Garmin and the rest, connects into a dedicated Snowflake warehouse.

BTL: BTL Industries develops advanced rehabilitation and performance technologies, including SIS DUO, Shockwave Therapy, High-Intensity Laser, TR-Therapy, Lymphastim and R-FORCE. BTL systems are designed to support recovery, pain management, functional rehabilitation and return-to-play pathways across clinical and elite sport settings.

VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training

Hytro: The world’s leading Blood Flow Restriction (BFR) wearable, designed to accelerate recovery and maximise athletic potential using Hytro BFR for Professional Sport. 

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Where to Find Us

Keep up to date with everything that is going on with the podcast by following Inform Performance on:

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Our Team

Episode 233: In this Gameplan episode, Andy McDonald is joined again by both Alan Murdoch & Simon Harries for Part-2 of their combined approach to ACL rehab.

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Simon is a specialist Rehabilitation Strength & Conditioning coach with a passion for problem solving the complexities of high performance rehabilitation. He has a PhD in Human Physiology and is an accredited ASCA Master L3 S&C coach with over 15 years of experience in high performance sport, having worked with athletes from a diverse range of backgrounds, including AFL, Rugby League, Rugby Union, Rugby Sevens, Water polo, and a range of individual event sports.

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Part-2 Topics Discussed:

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Where you can find Alan:

LinkedIn

Instagram

Where you can find Simon:

LinkedIn

Instagram

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Sponsors

Gameplan Is a Rehab Management System providing Medical & Performance Departments with a centralised platform to plan, track & manage the return-to-play process inside a data rich environment. Gameplan provides one platform to connect the people, process and data during rehab. 

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Where to Find Us

Keep up to date with everything that is going on with the podcast by following Inform Performance on:

Episode 232: In this episode of Accelerate Podcast, host Nicola Graham is joined by Jordan Stewart-Mackie an Applied Performance Scientist and PhD candidate at the University of Birmingham, where his research focuses on wearable technology and data integration.

Jordan's work has spanned some of the most contrasting environments in world sport — from the Premier League to Thai football to NBA Academy Africa — settings where resources, infrastructure, and staffing vary dramatically. That range has given him a rare view of what actually determines whether technology succeeds: not the sophistication of the device, but the system and the people around it.

ㅤ At the centre of the conversation is the translation problem in sports tech: the gap between what data can tell us and what practitioners can act on. Jordan has built a set of structured models to close it — BISA for technology selection and evaluation, SFQT for turning data into actionable decisions, PLACE for cultural readiness and implementation stickiness, and ATRIS, the end-to-end system that connects those layers.

ㅤ The discussion also explores why human connection remains the deciding factor in adoption, and how educating and empowering athletes — rather than simply monitoring them — turns data from something done to a squad into something they buy into.

ㅤ Topics Discussed:

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Where you can find Jordan:

LinkedIn

Instagram

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Sponsors

Gameplan Is a Rehab Management System providing Medical & Performance Departments with a centralised platform to plan, track & manage the return-to-play process inside a data rich environment. Gameplan provides one platform to connect the people, process and data during rehab. 

VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training

Hytro: The world’s leading Blood Flow Restriction (BFR) wearable, designed to accelerate recovery and maximise athletic potential using Hytro BFR for Professional Sport. 

BTL: BTL Industries develops advanced rehabilitation and performance technologies, including SIS DUO, Shockwave Therapy, High-Intensity Laser, TR-Therapy, Lymphastim and R-FORCE. BTL systems are designed to support recovery, pain management, functional rehabilitation and return-to-play pathways across clinical and elite sport settings.

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Where to Find Us

Keep up to date with everything that is going on with the podcast by following Inform Performance on:

Episode 231: In this Gameplan episode, Andy McDonald is joined by both Alan Murdoch & Simon Harries to discuss their combined approach to ACL rehabs. 

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Simon is a specialist Rehabilitation Strength & Conditioning coach with a passion for problem solving the complexities of high performance rehabilitation. He has a PhD in Human Physiology and is an accredited ASCA Master L3 S&C coach with over 15 years of experience in high performance sport, having worked with athletes from a diverse range of backgrounds, including AFL, Rugby League, Rugby Union, Rugby Sevens, Water polo, and a range of individual event sports.

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Topics Discussed:

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Where you can find Alan:

LinkedIn

Instagram

Where you can find Simon:

LinkedIn

Instagram

- 

Sponsors

Gameplan Is a Rehab Management System providing Medical & Performance Departments with a centralised platform to plan, track & manage the return-to-play process inside a data rich environment. Gameplan provides one platform to connect the people, process and data during rehab. 

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Where to Find Us

Keep up to date with everything that is going on with the podcast by following Inform Performance on:

Episode 230: In this episode of the Inform Performance Podcast, Andy McDonald is joined by Keith D'Amelio, PhD a performance architect with more than two decades inside the highest levels of elite sport and business.

Keith has led performance for the Boston Celtics and the Toronto Raptors, guided innovation at Nike's global HQ, and advised startups, athletes, and leadership teams on how to build sustainable systems that enable performance at the highest level. He founded Heretic Performance to challenge conventional thinking and to help teams and companies execute consistently and with purpose.

Throughout the episode, Keith explores why sporting organisations so often default to risk aversion, and what it actually takes to build decision-making processes that hold up under pressure. The conversation examines the holistic cost of implementing new systems — the time, staffing, and cultural load that rarely appear on the invoice — and where the line sits between genuine innovation and practicality in an applied environment.

The discussion also looks at what sport can learn from other high-stakes industries, why so much low-hanging fruit in performance still goes unpicked, and how practitioners can focus their energy on the things that move the needle rather than the things that look impressive.

Topics Discussed:

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Where you can find Keith:

LinkedIn

Instagram

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Sponsors

Gameplan  Is a Rehab Management System providing Medical & Performance Departments with a centralised platform to plan, track & manage the return-to-play process inside a data rich environment. Gameplan provides one platform to connect the people, process and data during rehab.

VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training

Hytro: The world’s leading Blood Flow Restriction (BFR) wearable, designed to accelerate recovery and maximise athletic potential using Hytro BFR for Professional Sport. 

BTL: BTL Industries develops advanced rehabilitation and performance technologies, including SIS DUO, Shockwave Therapy, High-Intensity Laser, TR-Therapy, Lymphastim and R-FORCE. BTL systems are designed to support recovery, pain management, functional rehabilitation and return-to-play pathways across clinical and elite sport settings.

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Where to Find Us

Keep up to date with everything that is going on with the podcast by following Inform Performance on:

Episode 229: In this Gameplan episode, Andy McDonald is joined by High Performance Physio Travis Gaudet, the Co-Owner & Director of Rehabilitation at Orka Performance. Travis regularly consults with Pro-Athletes, Collegiate Athletes, Youth Athletes, and general population alike. He has spoken and delivered workshops Internationally, and has consulted with athletes in the NHL, MLB, Olympics, CFL, MLS, Canada Men’s National Soccer Team, USPORT, NCAA and more. 

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Topics Discussed:

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Where you can find Travis:

LinkedIn

Instagram

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Sponsors

Gameplan Is a Rehab Management System providing Medical & Performance Departments with a centralised platform to plan, track & manage the return-to-play process inside a data rich environment. Gameplan provides one platform to connect the people, process and data during rehab. 

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Where to Find Us

Keep up to date with everything that is going on with the podcast by following Inform Performance on:

Episode 228: Ben Ashworth chats to Gus Morrison, BSc, MSc, ASCC. Gus earned his Bachelor's degree in physiotherapy from the University of Southampton in 2013, followed by a Master's degree in Sports Medicine at University College London. During this period, he sought mentorship from Ben, focusing on refining his expertise in data-driven shoulder assessments and rehabilitation. Together they published his Master's dissertation in the Journal of Physical Therapy in Sport, exploring the Athletic Shoulder Test's application in amateur rugby players. Alongside this, Gus achieved full accreditation as a Strength and Conditioning Coach through the UKSCA. He went on to establish the Shoulder Assessment Unit at the Institute of Sport, Exercise and Health, delivering a data-driven assessment service for athletes recovering from shoulder injuries. Recognised for his expertise, he has spoken at webinars and conferences, and recently co-authored a publication with Ben in the Strength and Conditioning Journal on the synergy between testing and training for shoulder injuries. Gus joined Athletic Shoulder in July 2023, where he provides comprehensive testing and rehabilitation services to a diverse clientele of athletes and patients returning to sport and exercise post-injury.

Topics Discussed

Sponsors

Gameplan is a rehab Project Management & Data Analytics Platform that improves operational & communication efficiency during rehab. Gameplan provides a centralised tool for MDT’s to work collaboratively inside a data rich environment

VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training

Hytro: The world’s leading Blood Flow Restriction (BFR) wearable, designed to accelerate recovery and maximise athletic potential using Hytro BFR for Professional Sport. 

BTL: BTL Industries develops advanced rehabilitation and performance technologies, including SIS DUO, Shockwave Therapy, High-Intensity Laser, TR-Therapy, Lymphastim and R-FORCE. BTL systems are designed to support recovery, pain management, functional rehabilitation and return-to-play pathways across clinical and elite sport settings.

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Where to Find Us

Keep up to date with everything that is going on with the podcast by following Inform Performance on:

-

Our Team

Episode 227: In this Gameplan episode - a collaboration between Gameplan & Inform Performance, Host Andy McDonald is joined by Consultant Physiotherapist and Director of Pitch-Ready Tim McGrath. 

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Topics Discussed:

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Where you can find Tim McGrath:

LinkedIn

Instagram

Where you can find Pitch Ready: 

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Sponsors

Gameplan Is a Rehab Management System providing Medical & Performance Departments with a centralised platform to plan, track & manage the return-to-play process inside a data rich environment. Gameplan provides one platform to connect the people, process and data during rehab. 

-

Where to Find Us

Keep up to date with everything that is going on with the podcast by following Inform Performance on:

Episode 228: In this episode of Inform Performance, host Steve Barrett is joined by Dan Ramsden — Head of Performance for Super League's Hull KR, promoted into the role after eight years as the club's Head Physiotherapist.

Dan now leads the club's strength, conditioning, and rehabilitation programmes, bringing together medical and performance functions under one department. Alongside a physiotherapy degree and a PhD focused on concussion, he holds a 5th Dan Black Belt in Aikido, and specialises in injury prevention and building athletic resilience in a collision sport.

At the centre of the conversation is Dan's transition from clinician to department lead. He discusses what changes when your remit shifts from treating individual athletes to setting the direction of an entire performance team, the skills that transfer from physiotherapy, and the ones that have to be learned on the job.

The discussion also explores the culture required to build and sustain a high-performing staff — how roles are defined, how disciplines are integrated rather than siloed, and how Dan develops the practitioners around him.

Dan then unpacks player availability and its relationship with training and match intensity, before moving into his research area: concussion, neck strength, and the role of rate of force development (RFD) as a measure that goes beyond maximal strength testing.

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Topics Discussed:

Where you can find Dan:

LinkedIn

Instagram

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Sponsors

Axon: Performance teams spend the morning after game day stitching together six systems before the coach gets an answer. Axon Perform fixes that. Every source you already use, Catapult, StatSports, VALD, Opta, OVAL, Wyscout, WHOOP, Garmin and the rest, connects into a dedicated Snowflake warehouse.

BTL: BTL Industries develops advanced rehabilitation and performance technologies, including SIS DUO, Shockwave Therapy, High-Intensity Laser, TR-Therapy, Lymphastim and R-FORCE. BTL systems are designed to support recovery, pain management, functional rehabilitation and return-to-play pathways across clinical and elite sport settings.

VALD Performance, makers of the Nordbord, Forceframe, ForeDecks and HumanTrak. VALD Performance systems are built with the high-performance practitioner in mind, translating traditionally lab-based technologies into engaging, quick, easy-to-use tools for daily testing, monitoring and training

Hytro: The world’s leading Blood Flow Restriction (BFR) wearable, designed to accelerate recovery and maximise athletic potential using Hytro BFR for Professional Sport. 

- 

Where to Find Us

Keep up to date with everything that is going on with the podcast by following Inform Performance on:

-

Our Team