In this Short, Chris Merritt, former CRO of Cloudflare, shares insights on scaling from single-digit millions to $1 billion in ARR. He discusses why trust is the foundation for enterprise sales, how to balance customer feedback across different segments, and what it takes to earn the right to handle large enterprise contracts.

What You'll Learn:

How to build trust with enterprise customers

Why product feedback from smaller customers matters

The pyramid approach to scaling revenue

How to earn the right to handle large contracts

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery 

Where to find Chris:

LinkedIn: https://www.linkedin.com/in/cmerritt99/ 

Website: https://www.cloudflare.com/de-de/ 

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