The only way to “coast” is when you’re going downhill. Even on a plateau, you have to pedal to keep moving. However, there is a way to “coast uphill.”

To succeed, businesses must keep growing. And to keep growing, they must innovate. No business can grow simply by solving problems and “fixing” things (or, worse, blaming people). Problem-solving keeps you afloat, but it doesn’t raise the water level or get you into a boat.

There are three kinds of innovation, and we speak in this session about what they are, why they are important, and who exemplifies them. As social proof, we discuss avatars in these areas, from the Wright Brothers to Fred Smith and Jeff Bezos.

Innovation is not the result of “skunk works,” outdoor experiences, or building sand castles. It is the result of a constant focus on improvement, finding promoting actions to enable it, and exploitative actions to capitalize on it.

There was only running, no passing in football, until someone decided to try throwing the ball. The high jump was a standard competition with inches of difference until Dick Fosbury decided to jump over the bar head and back first, which everyone now does at much higher levels. How much more exciting is basketball with the advent of the three-point line?

Schumpeter called innovation “creative destruction.” And I call it “applied creativity.” Learn why herein.