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Ever had a session at a conference that completely changed your perspective? Phil did.

In this lively episode of Auto Collabs, Paul, Kyle and Michael are joined by the charismatic Phil Gill, General Sales Manager at Tom Gill Chevrolet. Known for his impeccable sense of style and sharp business acumen, Phil shares his journey from working at TJX Corporate to steering the wheel at Tom Gill Chevrolet. The conversation touches on the nuances of customer lifetime value, team dynamics, and innovative dealership practices. Phil's story is a testament to the power of cross-industry learning and the importance of understanding every facet of your business, from front-line sales to the intricacies of accounting.

At ASOTU CON 2023, Phil sat in on a session that changed his view on customer lifecycle management, and he went back and worked with a tech vendor to make those changes.

Phil delves into his transformative initiatives at Tom Gill Chevrolet. He highlights the critical interplay between different departments, emphasizing a unified approach to dealership management that prioritizes overall store profitability. Phil's innovative strategies, like customer membership programs, showcase his commitment to enhancing customer retention and experience. This episode is not just a peek into Phil's world but a blueprint for cultivating a thriving automotive dealership in a competitive market.

0:00 Intro and Paul's backward hat

1:17 Phil Gill's introduction and impact

4:01 Phil's return to automotive and first roles

9:55 Department synergy and profitability

13:21 Customer lifetime value and new programs

18:12 Phil on customer loyalty and retention

Phil Gill is the GSM at Tom Gill Chevrolet

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