Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Shopify continues its stellar growth, with revenue up significantly YoY, key features like Markets fully rolled-out and capabilities like POS and Payments extended into new countries. At the same time, it has had to divest unprofitable parts of the business like the fulfilment network to focus on the core product.

The Shopify marketing team has been busy promoting new releases and there has been a lot of talk in the industry about the impact of its evolution into enterprise with Components, as well as the benefits to customers of the new checkout solution. In this episode we get the insider view from a highly experienced Shopify developer, Max Rolon VP engineering at leading agency Half Helix, who has worked with a wide range of brands including Peloton, Ulla Johnson, Laura Mercier and Bare Minerals.

There are many businesses that have a strong ecommerce site for B2C for whom trade sales is a significant % of revenue, yet they don’t have a dedicated ecommerce platform or haven’t invested in the same way for trade customers. In this podcast we talk to ecommece agency owner Tom McCaul, who has helped a wide range of ecommerce businesses launch, scale and optimise B2B storefronts. Tom shares his views on the key features B2B customers need to make the website work for them, as well as technical considerations for merchants.

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Having recently talked about profit optimisation for ecommerce with Hypersonix, we’re drilling down into technology solutions that help ecommerce teams improve monetisation of the onsite conversion funnel and today our focus is on Rokt.

We're joined by Rokt's chief product & engineering officer, Bill Barton. Bill was previously vice president, Alexa Proactive Experience, at Amazon, where he spent 10 years building and leading teams that developed Alexa’s spoken language understanding and knowledge capabilities.

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Migrations are challenging but what’s it like when you’re doing it for the first time having previously not been in an ecommerce focused role?

Jodie Bratchell, ecommerce manager for leading equestrian brand LeMieux, moved into her first digital role in 2018 and shortly afterwards leapt into a Zencart to Magento replatforming project for B2C and B2B sites, as well as being the key ecommerce stakeholder in switching over payment providers.

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In this podcast we discuss Paul Smith's recent decision to move from Magento to Centra's headless platform, interviewing Paul Smith's head of digital Hannah Bennett and Ed Bull from their development agency partner Limesharp.

We've known Limesharp for many years due to their background in the Magento ecosystem, and talked about ecommerce platforms a lot. Last year Ed started working with Centra, a platform we've got a soft spot for! Paul Smith is Limesharp's pilot project and Hannah and Ed have worked together many times of the years.

We were excited to hear about their experience of working with Centra and how the migration is going, we hope you enjoy the project insights.

Businesses consistently underestimate how useful client side testing can be in refining the process for releasing new features and new platforms, before potentially wasting a huge amount of time and money. It's fascinating to see how consistently people's desire to build a site they can be proud of leads to them taking their focus off their customers. Dave Mullen is an experienced CRO specialist who knows how to help businesses fill this knowledge and skills gap.

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Trading is tougher this year, with some sectors like housewares impacted by the prevailing economic gloom. Therefore a focus on profit is logical and in this episode we talk to our sponsor Hypersonix about their profit optimisation technology solution for ecommerce businesses.

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Get hands-on advice from a highly experienced ecommerce CTO.

Nick has focused on implementing back office systems and processes for many businesses and in this podcast he talks us through some projects he’s led, key lessons learned when selecting and implementing an ERP solution and gives advice on how to evaluate back office systems to make smarter decisions.

In this episode we sit down with Attraqt Chief Strategy and Innovation Officer, Nicolas Mathon, and VP Go-To-Market, Imran Chaudhary to explore the cultural shift to AI-driven personalisation and operational challenges doing product discovery at scale.

Ecommerce has evolved to stop talking about search, browse, recommendations and personalisation separately and now the focus is on product discovery, which cuts across all these disciplines. As search, merchandising and recommendations merge to deliver personalisation across the user experience, product discovery engines play a key role in driving product engagement and conversion.

Attraqt is the convergence of Fredhopper and Locayta. They have an impressive customer base including ASOS, Fanatics, Selfridges and Screwfix so have a wealth of knowledge from real world projects.