In our 45th episode, Paul and James sit down with Murat Soysal (Co-Founder of Segmentify) to talk about the importance of personalisation in eCommerce, how the Segmentify product has evolved to stand-out in a relatively saturated market, the role of their search product, reporting and much more.

In our 44th episode, James and Paul are joined by world-renowned international SEO expert, Aleyda Solis. Aleyda answers questions on a host of topics, including localisation strategies for ecommerce, hreflang best practices for ecommerce, handling ecommerce edge cases with hreflang, different approaches to GEO-IP redirects and much more.

In our 43rd episode, we're joined by Mark Slocock, Managing Director of GPMD, a multi-platform eCommerce agency. Mark answers questions from Paul and James on working with different platforms, GPMD's initial transition from Magento-only to working with Shopware, the difference for developers between the open-source platforms and the SaaS platforms, their recent adoption of PWA and lots more.

In our 42nd episode, Paul and James are joined by highly experienced eCommerce director and Non-Executive Director, Gabrielle Hase, who has led and been a key stakeholder in a number of large replatforming projects. Gabrielle, who is the CEO of Soleberry (her consultancy), draws on her experience to provide recommendations on how to get leadership teams bought into replatforming projects, setting expectations for key areas, managing stakeholders, key roles and lots more.

In our 41st episode, James goes solo to talk with Eric and Anais from French commerce platform, Proximis. James delves into key features of Proximis, the need for a unified commerce platform, key order management challenges, how Proximis can solve complex challenges around mixed basket & split shipment etc and much more.

In our 40th re:platform episode, we're joined by seasoned eCommerce pro, Mark Pinkerton (Co-Founder of Prospero Commerce), who talks to us about the pros and cons of running an RfP, best practices for how an RfP should be approached, how to get the most out of product demos and getting buy-in from various different stakeholders.

In our 39th episode, we talk to Episerver CEO Alex Atzberger about their recent acquisition of Optimizely, the product in general, where Episerver sits in the market and lots more!

In our 38th episode, Paul and James talk with Shopit Founder Adam Pritchard - covering the core platform, PIM & merchandising, multi-store & international, pricing models and then how the platform differs from some key competitors. 

In our 37th episode, Paul and James talk about how the last 48 hours of a replatforming project should be approached, things to look out for, things that can go wrong and then what can and can't be moved to post-launch / prioritised.

In our 36th episode, we're joined by Carl Hendy (Director at Reddico), who is highly experienced in large-scale replatforming projects from an SEO perspective. Some of the topics we cover include project planning for a large migration, where things can go wrong, getting buy-in from key stakeholders, managing and quantifying risk and key tools to help projects.