Inside Insights

By ZappiBusiness Marketing Management

Inside Insights episodes

June 09, 2021 #16 - Listening like a leader
Nick Graham, Global Head of Insights and Analytics at Mondelez (and advertising research mastermind), reflects on the process of stepping into a new leadership role, explains why you can’t rely on existing knowledge, and shares his tips on how to listen like a leader.

Pressed for time? Catch the key takeaways at the 40 minute mark.
51 min
May 26, 2021 #15 - Landing insights without an insights team
Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity.

Pressed for time? Check out the key takeaways at the 43 minute mark.

And if you'd like to watch the full video from Virtual Insight Summit, as well as sessions from other leaders turning insights on its head, click here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
56 min
May 26, 2021 #15 - Landing insights without an insights team
Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity.

Pressed for time? Check out the key takeaways at the 43 minute mark.

And if you'd like to watch the full video from Virtual Insight Summit, as well as sessions from other leaders turning insights on its head, click here.
56 min
May 12, 2021 #14 - Putting the consumer at the heart of creative development
Fernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Carey, crisps and creativity condoms — and give practical tips on how you should be using insights to move from testing to learning, in order to make your advertising truly legendary.

Pressed for time? Check out the key takeaways at the 34 minute mark.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
44 min
May 12, 2021 #14 - Putting the consumer at the heart of creative development
Fernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Carey, crisps and creativity condoms — and give practical tips on how you should be using insights to move from testing to learning, in order to make your advertising truly legendary.

Pressed for time? Check out the key takeaways at the 34 minute mark.
44 min
April 28, 2021 #13 - Leveraging software (and trust) to save time and maximize impact
Alex Peters, Global CMI Lead, and Lucy Lindsley, Global Insights Lead, at Reckitt, share complementary perspectives on how to use market research software strategically and give four pieces of advice on insights transformation.

Pressed for time? Catch the key takeaways at the 36 minute mark.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
48 min
April 28, 2021 #13 - Leveraging software (and trust) to save time and maximize impact
Alex Peters, Global CMI Lead, and Lucy Lindsley, Global Insights Lead, at Reckitt, share complementary perspectives on how to use market research software strategically and give four pieces of advice on insights transformation.

Pressed for time? Catch the key takeaways at the 36 minute mark.
48 min
April 14, 2021 #12 - From intel to insights: How to empower teams to drive change
Jessica Southard, Senior Manager of Consumer and Market Insights, shares her journey from the military to Mars — discussing how to discover, adopt and socialize insights innovations that will really drive change, as well as reveals three trends to watch out for in 2021.

Pressed for time? Catch the key takeaways at the 44 minute mark.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
55 min
April 14, 2021 #12 - From intel to insights: How to empower teams to drive change
Jessica Southard, Senior Manager of Consumer and Market Insights, shares her journey from the military to Mars — discussing how to discover, adopt and socialize insights innovations that will really drive change, as well as reveals three trends to watch out for in 2021.

Pressed for time? Catch the key takeaways at the 44 minute mark.
55 min
March 31, 2021 #11 - How to be the professional and the partner
Karen Kraft, Senior Consumer Insights Manager at Johnsonville, shares her three practical tips on how to navigate insights as the professional and the trusted partner, as well as the importance of staying curious, taking calculated risks and building relationships.

(Pressed for time? Catch the key takeaways at the 39 min mark)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
52 min