Christine Avallone, Brand and Communication Insights Lead at Verizon, talks ‘always on’ advertising research, how to balance brand building with promotions (while creating synergy across diverse product portfolios) and shares her provocative vision for the future of advertising insights.

Pressed for time? Catch the key takeaways at the 31 minute mark.

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Lindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences they demand, and shares the best advice she’s ever been given on how to do shopper research.

Pressed for time? Catch the key takeaways at the 37 minute mark.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paula Tripp, Head of Foundational and Menu Insights at McDonald’s, shares three ways the company is making its research more diverse and inclusive, discusses the importance of accurate sampling and sets up a challenge for Ryan Barry — and all our listeners — that could have a real impact.

Pressed for time? Catch the key takeaways at the 42 minute mark.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patricia Montesdeoca, SVP of Customer Transformation at Zappi (and our co-host!), reflects on her insights journey, sharing the wisdom she's gained in her years of experience at brands such as Colgate and Coca-Cola, and tells us the one piece of advice she would give her younger self.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patricia Montesdeoca, SVP of Customer Transformation at Zappi (and our co-host!), reflects on her insights journey, sharing the wisdom she's gained in her years of experience at brands such as Colgate and Coca-Cola, and tells us the one piece of advice she would give her younger self.

Nick Graham, Global Head of Insights and Analytics at Mondelez (and advertising research mastermind), reflects on the process of stepping into a new leadership role, explains why you can’t rely on existing knowledge, and shares his tips on how to listen like a leader.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Graham, Global Head of Insights and Analytics at Mondelez (and advertising research mastermind), reflects on the process of stepping into a new leadership role, explains why you can’t rely on existing knowledge, and shares his tips on how to listen like a leader.

Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity.