Inside Insights

Previously recorded live at IIEX North America, Michelle Gansle, Vice President of Global and Strategic Insights at McDonald’s, shares the challenges in becoming and evolving as a leader, discusses how to use coaches and mentors to power your career and reveals her best sources of learning and inspiration for continued growth.

Pressed for time? Catch the key takeaways around the 47 minute mark.

Upstream: The Quest to Solve Problems Before They Happen by Dan Heath

Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart by Liz Wiseman

Future Imagined podcast

Pop Culture Happy Hour NPR podcast

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Steve Phillips, Founder and CEO of Zappi, reflects on what he has learned through building an industry-changing company (turns out, data quality is pretty important), reveals some of the mistakes that were made along the way and shares his vision for the future of the sector — an opportunity that insights professionals must not fail to seize.

Pressed for time? Catch the key takeaways around the 48 minute mark.

Read more on Andreessen Horowitz here. 

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Marie Van Blaricum, Global Head of Insights at Anheuser-Busch, explores how knowing your personal purpose is critical to modern leadership, shares the advice she wishes she had been given when making the step up to a global insights role and why we need to start an insights operations movement.

Pressed for time? Catch the key takeaways around the 50 minute mark.

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Christian Niederauer, Global Head of Insights at Colgate-Palmolive, reflects on how previous roles in academia, B2B and local insights have informed his global FMCG role, explains why getting innovation wrong is like being bad at golf, and reveals the three key characteristics he looks for when hiring insights professionals.

Pressed for time? Catch the key takeaways around the 54 minute mark.

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Tony Costella, Global Consumer and Market Insights Director at Heineken, reveals why insights professionals sometimes fail to influence decision making, shares his 3E model for leadership and change management and explains why it's important to think like a four-year-old but act like a seven-year-old.

Pressed for time? Catch the key takeaways at the 48 minute mark.

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Udi Ledergor, CMO at Gong, explains why ‘different’ is better than ‘better’ when it comes to brand, and spills the beans on the success of Gong’s Super Bowl ads, including revealing why he had to trust data over his own intuition.

Pressed for time? Catch the key takeaways around the 39 minute mark.

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Jo Rigby, Strategic Channel Director at Zappi, discusses libraries and local politics, why advertising creatives should act more like musicians or comedians and shares how being targeted for abuse on Twitter has made her fearless.

Pressed for time? Catch the key takeaways at the 40 minute mark.

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Giles Jepson, Chief Operating Officer at Been There Done That and former Chief Marketing Officer of Kraft Heinz, discusses why so many marketing failures are due to not asking the right questions, shares the two fundamental concepts that underpin the way he works and reveals why it's better to be a ‘learn-it-all’ than a ‘know-it-all’.

Pressed for time? Catch the key takeaways at the 47 minute mark.

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William Lunderman, Principal Partner at Lunderstorm LLC and Instructor at the Parsons School of Design, shares how to apply four key principles of design thinking to create a hit in the market, every time, and reveals why creative leadership is more like being in a jazz ensemble than an orchestra.

Pressed for time? Catch the key takeaways at the 50 minute mark.

And if you’d like to learn more about how to apply design thinking to your work, read our latest blog.

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Jennifer Picard, Head of Centre of Excellence for Mix Optimization at Pernod Ricard, shares how to manage change across an extremely decentralized organization, explains why people come first and tools come last when democratizing the insights function and reveals what her job title actually means.

Pressed for time? Catch the key takeaways at the 43 minute mark.

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